This weblog was co-written by Amit Vashi, a Presales Engineer and Resolution Architect at Tokay Networks, specializing in designing and delivering Superior Networking, Safety and Collaboration options. With a robust concentrate on Cisco applied sciences, Amit has intensive expertise in routing, switching, wi-fi, cybersecurity, Meraki merchandise, and Cisco UCaaS/CCaaS. Identified for bridging the hole between technical necessities and enterprise objectives, Amit helps his shoppers ship dependable, scalable, and safe IT infrastructures.
At Cisco, we’re dedicated to empowering our companions with the instruments, sources, and assist wanted to drive success. One of many methods we do that is by Advertising Velocity, a world-class digital co-marketing expertise designed to assist our companions strengthen their go-to-market abilities, construct impactful campaigns and develop their enterprise.
Right this moment, we’re thrilled to announce the winner of the primary Advertising Velocity Associate Activation Contest! This contest celebrates the creativity, ingenuity, and success of our Cisco companions all over the world, who use the Advertising Velocity digital expertise to study and craft progressive advertising campaigns that ship outcomes. One companion really stood out for his or her distinctive technique and flawless marketing campaign execution.
And the Advertising Velocity 2025 ‘Prime Activator’ award goes to… drumroll please… Tokay Networks! 🎉
Tokay Networks working intently with their Cisco Distributor Scansource, leveraged the Advertising Velocity demand era capabilities to design and execute a high-impact marketing campaign that resonated deeply with their audience. It included a mixture of e mail outreach and net plugin activation, successfully capturing the eye of their prospects and driving significant engagement. By specializing in Cisco’s Collaboration and Safety portfolios, the companion was capable of display the worth the answer brings to companies of all sizes, in the end producing some spectacular outcomes.
A Nearer Take a look at the Profitable Marketing campaign
How did Tokay Networks obtain exceptional success with their Cisco marketing campaign? Right here’s a fast breakdown of the important thing methods behind their achievement, together with:
- Marketing campaign Customization: Leveraging ready-to-go campaigns reminiscent of Cisco Webex Cloud Calling Reimagined and SMB Associate Marketing campaign Package by utilizing pre-built Cisco messaging and co-brandable property.
- Multi-Channel Execution: Activating an e mail marketing campaign and net plugin to spice up visibility and generate demand.
- Account-Based mostly Strategy: Securely importing and focusing on a particular set of business contacts through e mail, making certain full compliance with privateness coverage rules.
- Information-Pushed Insights: Utilizing Advertising Velocity analytics capabilities to refine methods on the fly and entry marketing campaign efficiency.
The outcomes? Each advertising campaigns delivered distinctive outcomes, with the Webex Cloud Calling Reimagined emails surpassing the business benchmark by 2.2x, and the Meraki MX Safety emails (a part of the SMB Associate Marketing campaign Package) outperforming the benchmark by 1.8x. On the enterprise entrance, Tokay Networks skilled a exceptional 7x improve of their gross sales pipeline, pushed by their efficient use of Advertising Velocity and the assist of their distributor, ScanSource.
What’s much more superb? They achieved this success for gratis by totally using among the strongest built-in capabilities of Advertising Velocity — one of many many perks obtainable to Cisco companions.
Congratulations as soon as once more to Tokay Networks🎉for his or her excellent achievement within the Advertising Velocity Associate Activation Contest!
The Energy of Advertising Velocity
Tokay Networks’ success story is only one instance of how Cisco companions can harness the facility of Advertising Velocity to attain their advertising objectives. With a variety of sources at your disposal — from professional-grade templates and co-brandable property to superior analytics and insights — the platform makes it simple to create and execute high-impact campaigns.
Should you’re not already making the most of this unbelievable useful resource, now could be the proper time to get began. Go to Advertising Velocity immediately to discover the campaigns, customizable templates, and insights that may enable you obtain your online business objectives. And remember to try the Studying part for fast entry to trainings and sources at each stage of your journey.
Keep tuned for the upcoming video collection deep-diving into Tokay Networks’ Advertising Velocity success story and join the Advertising Velocity month-to-month e-newsletter to study extra!
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