Apple right now shared a number of new brief video advertisements on its UK YouTube channel, highlighting iPhone options just like the App Retailer, Ceramic Protect, Stolen System Safety, and Discover My.

Every advert is about 13 seconds in size, and they’re all text-based, offering little tidbits of details about the ‌iPhone‌’s capabilities. For the ‌Discover My‌ advert, for instance, Apple focuses on dad and mom and kids. “‌Discover My‌ on ‌iPhone‌ helps you to view your child’s location if you want to,” it reads.

The Stolen System Safety video reminds folks that extra ‌iPhone‌ safety is out there. “Stolen System Safety provides further layers of safety to your Apple Account in case your ‌iPhone‌ is misplaced or taken.”

For the Ceramic Protect advert, Apple compares it to conventional smartphone glass. “Our Ceramic Protect materials on iPhone 16 is 2x harder than any smartphone glass.”

The ‌App Retailer‌ advert highlights Apple’s evaluate course of, and the way it cuts down on malware. “Each app on the ‌App Retailer‌ is scanned for malware by way of automated and human evaluate so your system stays safe.”

Every advert ends with the tagline “There’s extra to ‌iPhone‌,” and so they hyperlink to Apple’s “Extra” ‌iPhone‌ web page that highlights a spread of various issues the ‌iPhone‌ can do.

Apple has shared movies on this type earlier than, and these brief advertisements will probably be proven in brief YouTube advert spots and on social networks.

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