Apple might maintain the upcoming iPhone 17 launch occasion within the week starting September 8. If not on Monday, the corporate may go for September 9 (Tuesday) or 10 (Wednesday).
Apple sometimes unveils new iPhones within the second week of September.
iPhone 17 will launch at its regular time
With WWDC25 behind it, Apple’s product and advertising and marketing group is now possible specializing in the iPhone 17’s launch. Rumors point out some main design adjustments, which, together with iOS 26‘s Liquid Glass redesign, may assist increase gross sales this 12 months. Apple sometimes holds its iPhone launch occasion within the second week of September, on Tuesdays. Nonetheless, lately, it has even held occasions on Mondays.
Bloomberg‘s Mark Gurman, within the newest version of the Energy On e-newsletter, expects Apple to carry the iPhone 17 launch occasion within the week starting September 8.
“Up to now, Apple has sometimes favored Tuesdays, however there have been some exceptions lately. So it may very well be that Monday (the eighth), although I think the ninth or tenth might be extra possible,” says Gurman.
For comparability, Apple held the iPhone 16 keynote on Monday, September 9, 2024. The 12 months earlier than, the corporate made an exception by holding the iPhone 15 launch occasion on Wednesday, September 12, 2023, to keep away from September 11. So, until one thing considerably adjustments within the subsequent few weeks, Apple ought to take the wraps off the iPhone 17 on September 8 or 9.
Apple could have a busy September
The telephones ought to then go up for pre-order on Friday, September 12. They may likely hit retail shops every week later, on September 19. In between, the corporate ought to push the secure iOS 26 and iPadOS 26 builds to the general public.
In addition to the design adjustments, Apple’s iPhone lineup ought to stand out this 12 months for the addition of the iPhone 17 Air. The corporate may unveil the Apple Watch Extremely 3, Apple Watch SE 3, and presumably the AirPods Professional 3 on the occasion.
