World Apple Watch shipments have now been in important decline for 2 years, based on a brand new market intelligence report. The information is made worse by all competing premium smartwatch manufacturers seeing their shipments develop throughout the identical interval.
The report lays the blame on fewer causes to improve, suggesting that Apple must give attention to introducing new options and presumably design adjustments too …
The Apple Watch was a slow-burn at first as the corporate tried to search out the correct positioning for the gadget, however as soon as it put well being and health entrance and middle, it has dominated the smartwatch market.
Counterpoint knowledge exhibits that development continued by means of to 2021, with a 27% year-on-year enhance in shipments. That led to 2022, with zero development – and since then there was a ten% fall in 2023, which nearly doubled in 2024 with an extra 19% drop.
The agency says that the decline was worldwide, however most notable within the US.
Apple’s smartwatch shipments declined 19% YoY in 2024, based on Counterpoint’s World Smartwatch Cargo Tracker, This autumn 2024. The model witnessed declines in all areas besides India. Nonetheless, its world decline was primarily pushed by the numerous decline within the North American market, which contributes greater than half of Apple’s smartwatch shipments. 2024 was the second consecutive 12 months to witness a YoY cargo decline.
Within the superior smartwatch phase, Apple’s market share decreased by 8 proportion factors YoY in 2024. This autumn 2024 was the fifth consecutive quarter to see a decline in Apple’s smartwatch shipments whilst all the opposite main rivals providing superior smartwatches witnessed development.
Even the Apple Watch Extremely noticed its ordinary 10%+ share of the market drop to underneath 8%.
Counterpoint says consumers are merely being provided much less motive to improve.
The shortage of a brand new SE mannequin weighed most on cargo development. Fewer upgrades to the newest Watch Collection 10, extra competitors, lack of a brand new Extremely and authorized points [that is, loss of the blood oxygen feature] additionally impacted the expansion […]
To make a comeback in 2025 and retain its market share, Apple must give attention to a number of issues, together with the introduction of latest options, launch of Watch SE and Watch Extremely fashions, and potential design upgrades.
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