A brand new Apple-funded examine carried out by Evaluation Group says that the USA App Retailer “facilitated over $400 billion in developer billings and gross sales in 2024.” This marks 2.9x progress within the ecosystem since 2019, based on the examine.
In a press launch right now, Apple touted:
Apple right now introduced the App Retailer ecosystem within the U.S. facilitated $406 billion in developer billings and gross sales in 2024, based on a examine carried out by Professor Andrey Fradkin from Boston College Questrom College of Enterprise and economist Dr. Jessica Burley from Evaluation Group. Importantly, for greater than 90 % of the billings and gross sales facilitated by the App Retailer, builders didn’t pay any fee to Apple.
During the last 5 years, the scale of the App Retailer ecosystem has almost tripled from $142 billion in 2019 to $406 billion final yr, and earnings for U.S.-based builders additionally greater than doubled. Small builders specifically have completed exceptionally properly as their earnings elevated by 76 % between 2021 and 2024.
Right here’s how that $406 billion quantity breaks down by class:
- $277 billion from bodily items and companies
- Common retail: $146 billion
- Journey: $41 billion
- Meals supply and pickup: $38 billion
- Trip hailing: $31 billion
- Grocery: $14 billion
- Digital cost: $7 billion
- $75 billion from in-app promoting
- $53 billion from digital items and companies
Apple CEO Tim Cook dinner:
“For greater than 15 years, the App Retailer has created unbelievable alternative for app builders, entrepreneurs, and companies of all sizes. That features the various U.S. builders who’re innovating, constructing their companies, and discovering distinctive success on the App Retailer. We’ll proceed to put money into highly effective instruments, know-how, and assets to assist builders within the U.S. and all over the world take their apps to new heights and create transformative experiences for customers.”
This examine comes as Apple continues to face blowback from regulators round its App Retailer practices. Simply earlier this week, Apple touted that the App Retailer “stopped over $2 billion in probably fraudulent transactions and blocked almost 2 million dangerous app submissions from reaching customers” in 2024.
Apple has launched this sort of information on the financial influence of the App Retailer ecosystem and fraud prevention for the final a number of years.
9to5Mac’s Take
A number of issues might be true directly. The App Retailer is a big driver of financial progress and Apple’s App Retailer Tips do stop a specific amount of fraud. Concurrently, App Retailer Tips (significantly as they relate to anti-steering) are anticompetitive.
You’ll find extra particulars on the Evaluation Group report on Apple’s web site.
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