Eddy Cue is in courtroom immediately giving testimony as a part of Google’s antitrust case associated to go looking. And along with confirming an upcoming shift towards AI suppliers in Safari, Apple’s providers head shared an interesting quote associated to the iPhone’s future.
Apple SVP on the iPhone’s future in AI-driven world
Throughout immediately’s courtroom proceedings, Apple SVP Eddy Cue commented on the quickly shifting know-how panorama as a consequence of AI, and its potential impression on iPhone.
Most of his remarks centered on AI’s upheaval on the search market, since that’s the primary focus of the Google case he was testifying in.
However Cue additionally remarked that, as a consequence of AI, individuals “might not want an iPhone 10 years from now.”
Right here’s the complete quote per Bloomberg:
“You could not want an iPhone 10 years from now as loopy because it sounds,” Cue stated in a courtroom. “The one manner you actually have true competitors is when you may have know-how shifts. Expertise shifts create these alternatives. AI is a brand new know-how shift, and it’s creating new alternatives for brand new entrants.”
9to5Mac’s Take
Cue’s remark was possible an off-hand speculative comment. I wouldn’t take it as reflective of his precise perception concerning the iPhone’s future.
That stated, the Apple exec was giving public testimony in a courtroom of legislation the place he knew his feedback could be publicized extensively, which supplies the phrases much more weight.
Although Apple possible isn’t planning for the iPhone to vanish by 2035, AI does symbolize a serious know-how shift, and that would convey vital upheaval to present client norms. Merchandise like wearables may stand to learn greater than the iPhone, particularly if voice-first, AI-powered computing turns into a much bigger deal.
What do you make of Eddy Cue’s remarks on the iPhone and AI? Tell us within the feedback.
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