In response to the grievance, buyers had been led to imagine that Apple Intelligence can be a key promoting level for the iPhone 16 lineup, providing smarter and extra succesful Siri experiences. However shareholders declare Apple didn’t even have a working model of these options when it made these bulletins throughout the June 2024 Worldwide Builders Convention.
The state of affairs grew to become extra sophisticated earlier this yr when Apple reportedly postponed a number of the new Siri capabilities to 2026. That preliminary delay got here in March, and was adopted by a WWDC 2025 presentation that left many analysts underwhelmed with the corporate’s AI progress. Within the months since, Apple shares have fallen almost 25 % from their all-time excessive in late December 2024, wiping out about $900 billion in market worth.
Apple’s damaged AI promise prompted this new spherical of litigation. | Picture credit score — Apple through Wayback Machine
From a shopper standpoint, I believe it was solely a matter of time earlier than authorized motion adopted. Many customers had been anticipating next-gen Siri options out of the field. Now that the lawsuit is official, Apple might have to maneuver shortly to revive belief. Ideally, meaning delivering extra AI upgrades sooner, although it’s probably the corporate will now be extra cautious about overpromising sooner or later.
