Earlier this week, information broke that Apple Music was getting new management inside Apple, together with a serious new exterior rent. That management might very properly infuse some TikTok-style innovation into Apple Music earlier than lengthy. Right here’s why.
Apple poached a high TikTok exec to co-lead Apple Music
Apple Music has recent management. There are two new co-heads now on the helm.
Ole Obermann and Rachel Newman have been given shared management of all elements of the streaming service, below the oversight of former head Oliver Schusser.
Newman is a longtime Apple Music exec, however Obermann is model new to the corporate—the uncommon exterior rent to maneuver straight into high management.
Again in February, Obermann introduced his departure from TikTok, the place he has labored for the final 5 and a half years.
At TikTok, Obermann was World Head of Music Enterprise Growth.
However in line with Music Enterprise Worldwide, his position at Apple sounds rather more product-focused.
Past being co-head, extra particularly Obermann’s job is “a newly created position…targeted on technique and innovation.”
Obermann’s TikTok tenure centered loads on putting huge offers with artists and serving to the platform thrive because of this.
Nevertheless it appears Apple’s profitable poaching got here with new tasks.
Co-leading Apple Music ought to show an enormous improve by itself. However so too will shifting to focus extra on “technique and innovation.”
9to5Mac’s Take
The core consumer expertise in Apple Music hasn’t modified all that a lot for the reason that service first debuted. New options within the Music app arrive repeatedly, and enhancements like Spatial Audio have been highlights too.
However in lots of respects, the core of Apple Music, to me at the very least, feels prefer it might use some modernization. I’m excited to see what such a high-ranking TikTok veteran can deliver to the service to shake issues up.
What modifications do you wish to see in Apple Music, and are there any TikTok options you suppose can be a superb match? Tell us within the feedback.
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