HomeMobileApple is exploring how generative AI can increase chip growth

Apple is exploring how generative AI can increase chip growth


Johny Srouji, Apple’s prime chip government revealed just lately in a personal occasion that the corporate is exploring the usage of generative AI to assist velocity up the design course of for its customized silicon. Right here’s what he stated, as reported by Reuters.

‘Extra design achieved in much less time’

In a latest speech at an occasion hosted by the Interuniversity Microelectronics Centre (imec) in Belgium, the place he acquired an award, Apple SVP of {Hardware} Applied sciences stated the corporate sees “excessive potential” in utilizing AI as a part of its chip design workflow.

In keeping with Reuters, which had entry to a recording of the speech, Srouji remarked that AI-assisted instruments may provide “an enormous productiveness increase” by letting Apple get “extra design work achieved in much less time.”

Apple already leans closely on industry-standard EDA (Digital Design Automation) instruments from firms like Cadence and Synopsys to deal with the complexity of its chip growth course of.

Each distributors have been racing to bake generative AI options into their platforms, serving to prospects automate and velocity up structure and verification duties that might historically require handbook engineering work.

“EDA firms are tremendous essential in supporting our chip design complexities,” Srouji stated.

Provided that each Cadence and Synopsys have lengthy collaborated with imec on superior chip analysis, the occasion provided a becoming (and sure, PR-friendly) stage for Srouji to underscore Apple’s personal ambitions within the AI-for-silicon house, and the essential function its companions play in that effort. Nonetheless, that’s excellent news.

Apple Silicon transition had no backup plan

Srouji’s speech additionally provided a uncommon look behind the scenes on how Apple approached its historic transition from Intel-based Macs to Apple Silicon again in 2020. He described it as a “enormous wager” with no fallback choice:

“There was no backup plan, no split-the-lineup plan,” he stated. “So we went all in, together with a monumental software program effort.”

Ultimately, Srouji’s remarks don’t come as an enormous shock, as different firms have additionally been exploring how generative AI may speed up silicon design.

Nonetheless, as Apple was admittedly caught flat-footed with the public-facing potentialities provided by generative AI, it’s encouraging to see the corporate exploring how latest developments within the expertise can even enhance its inside engineering workflows.

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