March 4, 2025
PRESS RELEASE
Apple introduces iPad Air with highly effective M3 chip and new Magic Keyboard
CUPERTINO, CALIFORNIA Apple as we speak launched the quicker, extra highly effective iPad Air with the M3 chip and constructed for Apple Intelligence. iPad Air with M3 brings Apple’s superior graphics structure to iPad Air for the primary time — taking its unbelievable mixture of power-efficient efficiency and portability to a brand new stage. iPad Air with M3 is almost 2x quicker in comparison with iPad Air with M1,1 and as much as 3.5x quicker than iPad Air with A14 Bionic.2 Customers will really feel the pace of M3 in every little thing they do, from creating partaking content material quicker than ever to enjoying demanding, graphics-intensive video games. Out there in two sizes and 4 beautiful finishes that customers love, the 11-inch iPad Air is tremendous moveable whereas on the go, and the 13-inch mannequin supplies a good bigger show for extra room to be inventive and productive. Designed for iPad Air, the brand new Magic Keyboard enhances its versatility and delivers extra capabilities at a lower cost. With iPadOS 18, assist for Apple Intelligence, superior cameras, quick wi-fi 5G connectivity, and compatibility with Apple Pencil Professional and Apple Pencil (USB-C), the brand new iPad Air gives an unequalled expertise.
With the identical beginning worth of simply $599 for the 11-inch mannequin and $799 for the 13-inch mannequin, the brand new iPad Air is a unbelievable worth. And for schooling, the 11-inch iPad Air begins at simply $549, and the 13-inch mannequin begins at simply $749. Prospects can pre-order the brand new iPad Air with M3 and Magic Keyboard for iPad Air beginning as we speak, with availability starting Wednesday, March 12.
“iPad Air is so well-liked due to its unmatched mixture of highly effective efficiency, portability, and assist for superior equipment, all at an reasonably priced worth,” stated Bob Borchers, Apple’s vp of Worldwide Product Advertising and marketing. “For everybody from school college students taking notes with Apple Pencil Professional, to vacationers and content material creators who want highly effective productiveness on the go, iPad Air with M3, Apple Intelligence, and the brand new Magic Keyboard take versatility and worth to the following stage.”
Supercharged Efficiency with M3
iPad Air with M3 empowers customers to be productive and artistic wherever they’re, from aspiring creatives utilizing demanding apps and dealing with giant recordsdata, to vacationers enhancing content material on the go. The highly effective M3 chip gives quite a few enhancements over M1 and previous-generation fashions. That includes a extra highly effective 8-core CPU, M3 is as much as 35 % quicker for multithreaded CPU workflows than iPad Air with M1. M3 includes a 9-core GPU with as much as 40 % quicker graphics efficiency over M1. M3 additionally brings Apple’s superior graphics structure to iPad Air for the primary time with assist for dynamic caching, together with hardware-accelerated mesh shading and ray tracing. For graphics-intensive rendering workflows, iPad Air with M3 gives as much as 4x quicker efficiency than iPad Air with M1, enabling extra correct lighting, reflections, shadows, and intensely real looking gaming experiences.3
The quicker Neural Engine in M3 means iPad Air customers can take pleasure in much more AI capabilities in iPadOS. In comparison with M1, the Neural Engine in M3 is as much as 60 % quicker for AI-based workloads. Different enhancements over iPad fashions with A-series chips embrace assist for Apple Intelligence, the selection of 11- and 13-inch sizes, and assist for superior equipment, together with the brand new Magic Keyboard and Apple Pencil Professional.
iPad Air: Constructed for Apple Intelligence
iPad Air is constructed for Apple Intelligence, the private intelligence system that delivers useful and related intelligence.4 In Images, the Clear Up device makes it simple to take away distracting components in photos, and pure language search permits customers to go looking for nearly any photograph or video by merely describing what they’re on the lookout for. With Picture Wand within the Notes app, customers could make notes extra visually partaking by turning tough sketches into pleasant photos, simply by drawing a circle across the sketch with their Apple Pencil. Customers may even circle empty area inside a be aware, and Picture Wand will collect context from the encompassing space to create a related picture that enhances the be aware and makes it extra visible.
Apple Intelligence helps customers discover inventive new methods to specific themselves visually with Picture Playground, create the right emoji with Genmoji, and make their writing much more dynamic with Writing Instruments. Customers can now kind to Siri, and Siri is extra conversational with the flexibility to comply with alongside if customers stumble over their phrases. Siri may keep context from one request to the following, and with intensive product information, Siri can reply hundreds of questions in regards to the options and settings of Apple merchandise, so customers can discover ways to do issues like take a display recording.
With ChatGPT seamlessly built-in into Writing Instruments and Siri, customers can faucet into ChatGPT’s experience with out leaping between functions, to allow them to get issues accomplished quicker and simpler than ever earlier than. As well as, customers can entry ChatGPT totally free with out creating an account, and privateness protections are in-built — their IP addresses are obscured and OpenAI gained’t retailer requests. Customers can select whether or not to allow ChatGPT integration, and are in full management of when to make use of it and what info is shared with ChatGPT.
Designed to guard customers’ privateness at each step, Apple Intelligence makes use of on-device processing, that means that most of the fashions that energy it run totally on gadget. For requests that require entry to bigger fashions, Personal Cloud Compute extends the privateness and safety of iPad into the cloud to unlock much more intelligence. When utilizing Personal Cloud Compute, customers’ information is rarely saved or shared with Apple; it’s used solely to satisfy their request.
All-New Magic Keyboard for iPad Air
The all-new Magic Keyboard for iPad Air expands what customers can do at a good lower cost. The bigger built-in trackpad brings higher precision for detail-oriented duties, and a brand new 14-key perform row permits easy accessibility to options like display brightness and quantity controls. The brand new Magic Keyboard attaches magnetically, and the Good Connector instantly connects energy and information with out the necessity for Bluetooth; a machined aluminum hinge additionally features a USB-C connector for charging. Now beginning at simply $269 for the 11-inch mannequin and $319 for the 13-inch mannequin, the brand new Magic Keyboard for iPad Air options the magical floating design prospects love and is available in white.
iPad Up to date with Double the Beginning Storage and the A16 Chip
Apple as we speak additionally up to date iPad with double the beginning storage and the A16 chip, bringing much more worth to prospects. The A16 chip supplies a bounce in efficiency for on a regular basis duties and experiences in iPadOS, whereas nonetheless offering all-day battery life. In comparison with the earlier era, the up to date iPad with A16 is almost 30 % quicker.5 In actual fact, in comparison with iPad with A13 Bionic, customers will see as much as a 50 % enchancment in general efficiency,5 and A16 makes the up to date iPad as much as 6x quicker than the best-selling Android pill.6
Highly effective and Clever Options with iPadOS 18
iPadOS 18 gives highly effective options that improve the iPad expertise, making it extra versatile and clever than ever:7
- Designed for the distinctive capabilities of iPad, Calculator delivers a completely new approach to make use of Apple Pencil to unravel expressions. With Math Notes, customers at the moment are in a position to write out mathematical expressions or kind to see them immediately solved in handwriting like their very own. They’ll additionally create and use variables, and add an equation to insert a graph. Customers can entry their Math Notes within the Notes app and use all the math performance in any of their different notes.
- In Notes, handwritten notes develop into extra fluid and versatile. Good Script unleashes highly effective new capabilities for customers enhancing handwritten textual content, permitting them to simply add area and even paste typed textual content in their very own handwriting. And as customers write with Apple Pencil, their handwriting will probably be mechanically refined in actual time to be smoother, straighter, and extra legible.
- With new Audio Recording and Transcription, iPad can seize a lecture or dialog, and transcripts are synced with the audio, so customers can seek for a precise second within the recording.
- Customers now have much more choices to specific themselves by the House Display screen. App icons and widgets can tackle a brand new look with a darkish or tinted impact, and customers could make them seem bigger to create the expertise that’s good for them. A redesigned Management Middle supplies simpler entry to most of the issues customers do every single day, together with the choice to arrange new controls from third-party apps.
Higher for the Atmosphere
The brand new iPad Air and up to date iPad are designed with the atmosphere in thoughts. As a part of Apple 2030, the corporate’s bold purpose to be carbon impartial throughout its complete carbon footprint by the top of this decade, Apple is transitioning to renewable electrical energy for manufacturing, and investing in wind and photo voltaic initiatives all over the world to deal with the electrical energy used to cost all Apple merchandise, together with the brand new iPad Air and iPad. At present, all Apple amenities run on 100% renewable electrical energy — together with the information facilities that energy Apple Intelligence.
To realize Apple 2030, the corporate is designing merchandise with extra recycled and renewable supplies, which additional drives down the carbon footprint. The brand new iPad Air and iPad every characteristic a minimum of 30 % recycled content material general, together with 100% recycled aluminum within the enclosure and 100% recycled uncommon earth components in all magnets. The batteries include 100% recycled cobalt and — in a primary for iPad — over 95 % recycled lithium. The brand new iPad Air and iPad meet Apple’s excessive requirements for power effectivity, and are freed from mercury, brominated flame retardants, and PVC. The packaging can be totally fiber-based, bringing Apple nearer to its purpose of eradicating plastic from its packaging by the top of this 12 months.8
Pricing and Availability
- Prospects can pre-order the brand new iPad Air with M3 beginning as we speak, March 4, on apple.com/retailer, and within the Apple Retailer app in 29 nations and areas, together with the U.S. It’s going to start arriving to prospects, and will probably be in Apple Retailer areas and Apple Licensed Resellers, beginning March 12.
- The 11-inch and 13-inch iPad Air with M3 will probably be obtainable in blue, purple, starlight, and area grey, with 128GB, 256GB, 512GB, and 1TB configurations.
- The 11-inch iPad Air begins at $599 (U.S.) for the Wi-Fi mannequin, and $749 (U.S.) for the Wi-Fi + Mobile mannequin. The 13-inch iPad Air begins at $799 (U.S.) for the Wi-Fi mannequin, and $949 (U.S.) for the Wi-Fi + Mobile mannequin.
- For schooling, the brand new 11-inch iPad Air begins at $549 (U.S.), and the 13-inch mannequin begins at $749 (U.S.). Training pricing is obtainable to present and newly accepted school college students and their mother and father, in addition to school, employees, and home-school academics of all grade ranges. For extra info, go to apple.com/us-hed/store.
- The brand new Magic Keyboard, obtainable in white, is appropriate with the 11-inch and 13-inch iPad Air. The 11-inch Magic Keyboard is obtainable for $269 (U.S.), and the 13-inch Magic Keyboard is obtainable for $319 (U.S.). For schooling, the 11-inch Magic Keyboard is obtainable for $249 (U.S.), and the 13-inch Magic Keyboard is obtainable for $299 (U.S.).
- Prospects can pre-order the brand new iPad with A16 beginning as we speak, March 4, on apple.com/retailer, and within the Apple Retailer app in 29 nations and areas, together with the U.S. It’s going to start arriving to prospects, and will probably be in Apple Retailer areas and Apple Licensed Resellers, beginning March 12.
- The brand new iPad begins with 128GB of storage, and can be obtainable in 256GB and a brand new 512GB configuration. Out there in blue, pink, yellow, and silver, Wi-Fi fashions of the brand new iPad can be found with a beginning worth of $349 (U.S.), and Wi-Fi + Mobile fashions begin at $499 (U.S.). For schooling, Wi-Fi fashions of the brand new iPad can be found with a beginning worth of $329 (U.S.), and Wi-Fi + Mobile fashions begin at $479 (U.S.).
- Magic Keyboard Folio for iPad is obtainable for $249 (U.S.) and is available in white. For schooling, the Magic Keyboard Folio is obtainable for $229 (U.S.).
- Apple Pencil Professional and Apple Pencil (USB-C) are appropriate with the brand new iPad Air. Apple Pencil (USB-C) and Apple Pencil (1st era) are appropriate with the brand new iPad. Apple Pencil Professional is obtainable for $129 (U.S.), and $119 (U.S.) for schooling. Apple Pencil (USB-C) is obtainable for $79 (U.S.), and $69 (U.S.) for schooling.
- Apple gives nice methods to avoid wasting on the most recent iPad. Prospects can commerce of their present iPad and get credit score towards a brand new one by visiting the Apple Retailer on-line, the Apple Retailer app, or an Apple Retailer location. To see what their gadget is value and for phrases and situations, prospects can go to apple.com/store/trade-in.
- Prospects within the U.S. who store at Apple utilizing Apple Card pays month-to-month at 0 % APR once they select to take a look at with Apple Card Month-to-month Installments, they usually’ll get 3 % Each day Money again — all up entrance. Extra info — together with particulars on eligibility, exclusions, and Apple Card phrases — is obtainable at apple.com/apple-card/monthly-installments.
About Apple
Apple revolutionized private know-how with the introduction of the Macintosh in 1984. At present, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Imaginative and prescient Professional. Apple’s six software program platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower folks with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s greater than 150,000 workers are devoted to creating the most effective merchandise on earth and to leaving the world higher than we discovered it.
- Testing performed by Apple in January and February 2025. See apple.com/ipad-air for extra info.
- Testing performed by Apple in January and February 2025 utilizing preproduction iPad Air 11-inch (M3) and iPad Air 13-inch (M3) items in addition to manufacturing iPad Air (4th era) items. Examined with Procreate Goals v1.0.14 by exporting a 29-second undertaking. Efficiency assessments are performed utilizing particular iPad items and replicate the approximate efficiency of iPad Air.
- Testing performed by Apple in January and February 2025 utilizing preproduction iPad Air 11-inch (M3) and iPad Air 13-inch (M3) items in addition to manufacturing iPad Air (fifth era) items. Octane X 2024.1.01 for iPad examined utilizing a scene with 770,000 meshes and eight million distinctive primitives, using hardware-accelerated ray tracing on M3-based methods and software-based ray tracing on all different items. Efficiency assessments are performed utilizing particular iPad items and replicate the approximate efficiency of iPad Air.
- Apple Intelligence is obtainable on iPad mini (A17 Professional) and iPad fashions with M1 and later, in localized English for Australia, Canada, Eire, New Zealand, South Africa, the UK, and the U.S. Extra languages — together with French, German, Italian, Portuguese (Brazil), Spanish, Japanese, Korean, Chinese language (simplified), English (Singapore), and English (India) — will probably be obtainable in April, with extra languages coming over the course of the 12 months, together with Vietnamese. Some options, functions, and providers is probably not obtainable in all areas or all languages.
- Testing performed by Apple in January and February 2025 utilizing preproduction iPad (A16) items in addition to manufacturing iPad (tenth era) items. Examined with a collection of duties utilizing Microsoft Excel for iPad v2.93. Efficiency assessments are performed utilizing particular iPad items and replicate the approximate efficiency of iPad.
- Testing performed by Apple in January and February 2025 utilizing preproduction iPad (A16) items with Apple A16, in addition to manufacturing Qualcomm SM6375-based Android pill items with the most recent model of Android 14 obtainable on the time of testing. Finest-selling Android pill based mostly on publicly obtainable gross sales information over the past 12 months. Examined with widespread duties in business functions and choose industry-standard benchmarks. Efficiency depends upon gadget settings, utilization, atmosphere, and lots of different elements. Efficiency assessments are performed utilizing particular methods and replicate the approximate efficiency of iPad.
- Some options is probably not obtainable for all nations or all areas. For extra info on iPadOS 18, go to apple.com/ipados/ipados-18.
- Based mostly on retail packaging as shipped by Apple. Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from calculations of plastic content material and packaging weight.
Press Contacts
Tara Courtney
Apple
Skylar Eisenhart
Apple
Apple Media Helpline
