In a new report printed at In search of Alpha, Morgan Stanley shared the outcomes of its latest survey of three,300 US iPhone house owners. The topic? Apple Intelligence. And in a shock, shoppers are discovering the iPhone’s AI options extra helpful than the agency anticipated.
Morgan Stanley’s new survey exhibits Apple Intelligence exceeding expectations
Chris Ciaccia writes at In search of Alpha:
Woodring mentioned almost 80% of all eligible U.S. iPhone house owners have downloaded and engaged with Apple Intelligence over the previous six months. Many have described it as straightforward to make use of, progressive or one thing that improves their person expertise. As such, almost 42% of respondents mentioned it’s extraordinarily or essential for his or her subsequent iPhone to have Apple Intelligence; and 54% of respondents who’re more likely to improve within the subsequent 12 months mentioned it’s extraordinarily or essential for his or her subsequent iPhone to have Apple Intelligence.
The survey additionally confirmed that on common, U.S. shoppers would pay as much as $9.11 per thirty days for limitless Apple Intelligence entry, up 11% from the September 2024 survey.
All of this quantities, per the report, to “stronger-than-expected client notion for Apple Intelligence”.
What’s left unsaid is how precisely these survey responses evaluate to the form of suggestions Morgan Stanley anticipated. That’s an vital information level that’s lacking.
Nevertheless, at a time when Apple Intelligence tales are inclined to deal with Apple’s struggles, equivalent to with delayed Siri upgrades, this survey provides a useful extra perspective.
9to5Mac’s Take
If you happen to’re tuned into the newest tech information, you’ll know that Apple is usually seen as ‘behind’ its AI competitors.
To the typical iPhone person although, utilizing Genmoji, notification summaries, or new Photographs options could also be their first time ever encountering AI. These shoppers could not have something to check Apple Intelligence in opposition to.
In that context, maybe Apple’s sluggish AI begin isn’t as massive an issue as some assume. Notably if iOS 19 is ready to deliver the delayed Siri options and different new upgrades, Apple may simply begin being perceived—a minimum of by the typical person—as a frontrunner in AI.
What are your takeaways from this Apple Intelligence survey? Tell us within the feedback.
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