Blue Jay was designed to choose, stow, and consolidate about 75% of all objects saved at Amazon’s websites. | Supply: Amazon
Amazon.com Inc. this week mentioned it’s shutting down its Blue Jay robotics mission after solely six months.
The Blue Jay mission was unveiled in October 2025. On the time, Amazon described it as a sortation system able to choosing, stowing, and consolidating duties concurrently.
The Seattle-based firm mentioned the know-how would successfully collapse three meeting strains into one, creating better effectivity in much less house whereas supporting front-line staff. Amazon has reassigned many staff engaged on Blue Jay to different achievement initiatives, in response to Enterprise Insider.
Amazon invests in a number of moonshots in addition to Blue Jay
Amazon has invested in a number of “moonshot” initiatives through the years, and Blue Jay was one instance of such a mission. The corporate is getting quicker at its innovation course of, as Blue Jay took a 12 months to maneuver into manufacturing.
As compared, Amazon Robotics took longer to develop techniques just like the Robin robotic arm and Vulcan touch-sensing replenishment robotic. The e-commerce firm has deployed a complete of greater than 1 million robots.
“We’re all the time experimenting with new methods to enhance the client expertise and make work safer, extra environment friendly, and extra partaking for our staff,” said Amazon spokesperson Terrence Clark. “On this case, we’re really accelerating using the underlying know-how developed for Blue Jay, and practically the entire applied sciences are being carried over and can proceed to help staff throughout our community.”
The corporate attributed using digital twins as one instrument to speed up system growth.
Amazon Grocery places its eggs into Orbital basket
Amazon mentioned additionally it is rethinking its native merchandising machine (LVM) technique in lieu of a brand new initiative known as “Orbital,” in response to some sources. The corporate reportedly is “all in” on serving clients within the grocery market.
Provide chain advisor Brittain Ladd final month posted on LinkedIn: “A number of people at Amazon who’ve been terminated, contacted me to inform me about Orbital, Amazon’s new robotic achievement platform. Orbital is a substitute for the LVM or Native Merchandising Machine, that was Amazon’s model of a micro-fulfillment heart. LVM has been canceled. This hasn’t been beforehand reported.”
