Amazon’s promoting companions can now not use a default dealing with time of two days. The corporate has routinely halved the timeframe, to the shock of many sellers. Any further, they have to manually set longer dealing with instances in Vendor Central, on a per-item foundation.
Sellers are complaining that Amazon made this alteration, which took impact on September 30, with out asking for consent. Many solely found the replace later.
Default now 1 day or 0 days
Amazon sellers can now solely select a default dealing with time of at some point or zero days; a two-day default possibility now not exists, in accordance with German information outlet OnlineHändlerNews. Amazon routinely adjusted the setting for affected promoting companions. To keep away from damaging their account well being, they have to both pace up operations or make guide changes.
Promoting companions should work quicker or alter manually
An Amazon worker defined on the vendor discussion board: “Efficient September 30, 2025, 2-day default dealing with time is now not accessible. This variation is to assist make your affords extra interesting to prospects by quicker supply.” Accounts of sellers who beforehand used a two-day default dealing with time have been routinely up to date, the worker confirmed. “To take care of your present 2-day dealing with instances, you will want to configure them on the SKU degree.”
Even quicker
In keeping with the British information platform ChannelX, some chosen sellers have been knowledgeable that their dealing with time will routinely be diminished from at some point to zero days as of October 27. This implies they should course of orders positioned as much as 11 a.m. on the identical day. “We are going to make this alteration in your behalf”, Amazon wrote in an electronic mail to the sellers involved.
‘We are going to make this alteration in your behalf’
The corporate is probably going referring to the conversion enhance sellers can anticipate from quicker supply after accelerated ecommerce success. Final yr, Amazon delivered multiple billion merchandise inside a single day in the UK.
Companions key for Amazon
It isn’t the primary time Amazon’s promoting companions have complained concerning the firm’s unilateral actions. In Germany and the UK, the place Amazon reported revenues of 39.6 billion euros and 36.7 billion euros respectively final yr, sellers play a vital function.
