Six months after its debut within the U.S., Amazon Haul has now launched in the UK. The rollout is in beta, however Amazon has acknowledged that “ultra-low-priced merchandise” will quickly be obtainable to all clients in the UK.
For now, Amazon Haul is simply accessible to chose customers, who can discover it after updating their Amazon Buying app – through the search bar or the primary menu. In line with Amazon, the providing consists of hundreds of merchandise from a number of classes together with style, dwelling, and life-style. Merchandise are priced at 20 kilos or much less, with the bulk beneath 10 kilos and a few as little as 1 pound.
Reply to Temu
Amazon Haul is seen because the American ecommerce big’s response to the rise of Temu and different Asian platforms which are gaining market share in Western markets with low-cost merchandise. Nonetheless, their development within the U.S. has been quickly curbed by Trump-era import tariffs.
Amazon emphasizes that product security is a key side of Haul: “All merchandise on Haul undergo all related Amazon checks so clients might be assured they are going to obtain merchandise which are secure and compliant with all relevant laws and Amazon insurance policies.”
‘A enjoyable strategy to store’
Amazon Haul has its personal devoted procuring expertise, with a separate search, basket, and checkout – complemented by acquainted Amazon options like star scores and evaluations. It’s designed to supply “a enjoyable, participating strategy to store on the app”. Transport is free for orders over 15 kilos; under that threshold, a typical 2.99 kilos supply payment applies.
Haul orders will arrive inside two weeks or much less
Nation Supervisor John Boumphrey highlights how Amazon Haul faucets into the present financial local weather and cautious shopper sentiment: “Now greater than ever we all know our clients need to save, and we’re excited to supply extra choices by the procuring app they already know and love.”
Amazon in the UK
Amazon continues to dominate ecommerce in the UK. Final yr, gross sales grew by 12.7 % to 36.7 billion euros. Nonetheless, competitors from gamers like Temu has intensified, prompting Amazon to deliver Haul to the British market now. Enlargement into continental Europe is more likely to observe.
