Amazon will make investments greater than 1.4 billion euros within the Dutch market over the following three years. Earlier this month, the corporate additionally introduced an injection of greater than 1 billion euros in Belgium. The American firm goals to win over consumers and on-line patrons throughout the Benelux area in its battle with native market chief bol.
Amazon calls it its most important monetary dedication to the Netherlands since its launch in March 2020. The funding (from 2025 as much as and together with 2027) will assist each Amazon Net Providers (AWS) and Amazon’s Dutch retail enterprise, “supporting infrastructure growth, and serving to small and medium-sized companies increase their attain to clients each within the Netherlands and internationally”.
Serving clients and companies higher
Eva Faict, Nation Supervisor for Amazon within the Netherlands and Belgium, states: “With these investments, we will serve our clients even higher, enhance our providers, whereas additionally creating alternatives for native companies to develop and additional assist Dutch entrepreneurs with our expertise and experience.” Dutch clients are promised decrease costs, a wider collection of merchandise, and sooner, extra handy supply choices.
’Creating alternatives for native companies’
Competitors with bol
In contrast to in Europe’s largest ecommerce markets, Amazon shouldn’t be the market chief within the Netherlands. The native platform bol – a part of retail group Ahold Delhaize – is extra well-liked amongst internet buyers, in accordance with varied research, and retailers. Whereas Amazon at the moment serves round 4,500 Dutch SMEs, bol counts roughly ten instances as many promoting companions throughout the Benelux area (46,500 on the finish of June this yr).
Bol has ten instances as many promoting companions
Amazon differentiates itself from bol by providing Dutch retailers worldwide gross sales alternatives. Sellers can attain consumers in 170 international locations. Three-quarters of Dutch SMEs on Amazon export to clients in different EU member states, primarily Germany and France. As well as, the American, British, and Italian markets have turn out to be prime export locations for Dutch companies on the platform.
Amazon in Belgium
Not too long ago, Amazon introduced an funding of greater than 1 billion euros in Belgium, the place bol can also be its major rival. Since launching Amazon.com.be in October 2022, Amazon says it has served greater than a thousand Belgian companies. Within the Netherlands, Amazon launched its devoted on-line retailer two and a half years earlier.
Third-party gross sales
In line with Amazon, greater than 60 p.c of gross sales on Amazon.nl come from promoting companions. Bol as soon as reported related figures for its personal market, however that share has lately dropped beneath half. Each firms supply promoting and logistics providers to assist their promoting companions develop and scale back operational burdens. Notably, bol has additionally began attracting worldwide companions, each inside and, extra lately, exterior the European Union.
