The three largest marketplaces in Austria account for 52 p.c of the full on-line spending within the nation. Amazon stands head and shoulders above the remaining, with a 41 p.c share of the full. Zalando and eBay comply with, whereas Chinese language platforms are gaining floor.
That is based on new rankings from the Austrian Retail Affiliation and statistics company ECDB. It was already clear that the lion’s share of on-line shopper spending in Austria is flowing into the pockets of overseas ecommerce firms. 4 out of 5 on-line packages are shipped from overseas to buyers, as market chief Austrian Publish calculated final fall.
Amazon dominates
Amazon is the undisputed chief in ecommerce in Austria. Based on the Austrian Retail Affiliation and ECDB, customers spent greater than 4.3 billion euros on Amazon final yr. Complete on-line shopper spending within the nation reached simply over 10.5 billion euros, a 4.7 p.c improve in comparison with 2023.
Austrians spent over 4.3 billion euros on Amazon in 2024
Based on the researchers, Amazon.de – since Austria doesn’t have its personal devoted Amazon web site – accounts for over 1.2 billion euros in direct gross sales. Amazon generates a good bigger commerce quantity because of gross sales from market companions. Amongst these third-party sellers are additionally Austrian manufacturers and retailers.
Temu and Shein
Far behind Amazon is Zalando, the second-largest market within the nation, with 607 million euros. It’s adopted by eBay with 513 million euros. Temu ranks fourth with 341 million euros, forward of Otto and Store Apotheke, which outpace Shein, in seventh place.
The rise of Temu and Shein is drawing consideration from many curiosity teams. Identical to the Chamber of Commerce did final week, the Austrian Retail Affiliation is looking for concrete measures in opposition to the platforms from China. “It’s excessive time to shut the enforcement hole on the EU stage and at last maintain Far Jap platforms extra accountable”, says managing director Rainer Will. “The EU proposal for a 2-euro tariff on shipments from third international locations is a vital first step that have to be carried out rapidly.”
Austrian Retail Affiliation requires fast package deal tax
One in three on-line orders in Austria is already being positioned at Asian gamers. Nevertheless, the related buy quantities are usually low.
