Amazon considerably elevated income in its two largest European markets final yr. The corporate generated 45.9 billion {dollars} in Germany and 43.2 billion {dollars} in the UK, representing progress of 12.3 % and 14.2 %, respectively.
In 2025, Amazon not solely grew its income in each markets but in addition accelerated its progress price. In 2024, Amazon’s income grew by 8.7 % in Germany and 12.7 % in the UK. Germany stays Amazon’s largest market in Europe, in response to the brand new annual figures, though the UK is closing the hole.
Double-digit progress
Amazon’s income progress in Germany and the UK outpaced that in the US (11.8 %) and Japan (12.0 %), the place double-digit progress was additionally recorded. Amazon didn’t disclose particular figures for different international locations in its annual monetary report.
Sooner progress in Germany and the UK than in US
The report does present that the ‘Remainder of World’ phase grew by 14.5 % to greater than 100 billion {dollars} for the primary time, reaching 107.5 billion {dollars} of Amazon’s whole income of 716.9 billion {dollars}.
Investments in Europe
Amazon is positioning itself explicitly as an ally of native SMEs in Europe. The corporate is investing billions to strengthen its place, together with in the Netherlands and Belgium, the place it’s not a market chief. Along with Germany and the UK, Amazon is the market chief in international locations equivalent to France, Italy and Spain.
Value controls
In accordance with the Bundeskartellamt, Germany’s nationwide competitors authority, Amazon.de now accounts for 60 % of all on-line gross sales in Germany. The market chief, which earns substantial income from promoting on its platform, acquired a slap on the wrist from the regulator final week over the worth controls it exerts on promoting companions.
Amazon acquired a slap on the wrist in Germany
Amazon should change its insurance policies and should solely affect costs in distinctive circumstances, the Bundeskartellamt mentioned. It should additionally repay 59 million euros in financial advantages. Amazon has introduced it can enchantment the choice, which entails main adjustments to the Purchase Field.
