Are you utilizing Semrush to its full potential?
We talked to a couple energy customers who’re placing the platform to work in methods you may not have tried but—from authorized search engine optimization protection to scalable key phrase programs and AI-powered shopper reporting.
Listed below are 4 real-world methods these specialists are utilizing Semrush:
Get Forward of the AI Dialog with Your Shoppers
Senior GEO & search engine optimization Strategist David Schneider makes use of Semrush to start out—and lead—conversations about how AI is reshaping his purchasers’ search engine optimization visibility.
It’s 2025, and purchasers are asking: “What’s occurring to our visitors?”
David solutions with visuals pulled straight from Semrush—particularly, the Natural Analysis Positions report with SERP characteristic filters enabled to focus on AI Overviews.
David says, “One of many largest issues purchasers all the time ask is ‘why are your clicks happening, what are we doing to fight that, and what is going on on within the house?’ So I really like this report.”
Then he screenshots the graph and drops it into his month-to-month studies so purchasers can see the pattern for themselves.
“You may see… your impressions go up, your clicks go down, and at the very same time, your AIOs are climbing, proper? That’s a very good method to inform that story,” David says.
The graph tells a transparent story, and paired with the My Studies suite, his staff delivers automated updates with simply sufficient guide context to drive motion.
It actually lower our reporting time by 80% once we applied this. [My reports are] mechanically emailed to me each month. It’s nice.
And when AI-related modifications come up in dialog, David’s prepared.
That readiness has helped retain apprehensive purchasers, win new enterprise, and reset unrealistic KPI expectations earlier than they grow to be issues.
I have been requested [about AI Overviews] most likely 5 instances within the final six months. It eases their thoughts as a result of so many individuals are freaking out proper now. I do know for a reality it saved us purchasers… It even received me a model new shopper. With the ability to share these sorts of issues builds belief.
Use Tags Like Structure—Then Let the Knowledge Information You
Head of Digital Advertising Emina Demiri-Watson doesn’t simply use Semrush for key phrase discovery—she treats the tagging characteristic as the muse for the whole lot from technique to efficiency audits.
As a substitute of simply naming campaigns or funnel phases, she makes use of Place Monitoring tags to reflect how her viewers thinks about matters:
“It’s a must to strategy it such as you would strategy your web site structure. So it is not concerning the variety of matters that you simply’re doing, it is actually considering like a consumer would,” Emina says.
She makes use of a two-step technique:
- First, she uploads her key phrase analysis to Semrush, which she’s already clustered with customized scripts utilizing fashions like BERTopic.
- Then, she tags every key phrase with the corresponding subject that ties again to a part of the web site structure. This will get mirrored in her Place Monitoring campaigns.
To make reporting as clear as attainable, Emina additionally integrates the undertaking with Google’s Looker Studio to report on every cluster’s progress.
Emina’s strategic mindset makes it simple to judge what content material is working, what must be consolidated, and the best way to clarify gaps in efficiency to purchasers.
Even for those who skip the LLM clustering and cluster manually to your tags, you’re already doing one thing that may assist you to section the information for reporting. Take into consideration the matters your viewers is enthusiastic about and use tags strategically to mirror their pursuits.
Scale Your Technique with Sensible Key phrase Lists and AI Help
Romana Kuts runs a content material and search engine optimization company and makes use of Semrush day by day—not only for key phrase analysis, however in her phrases, because the “backbone” of her course of throughout all shopper work.
I exploit Semrush actually day by day, and I discovered that lots of people use Semrush only for like, one factor… I used to be making an attempt to make use of the device as a lot as attainable, actually in all of the attainable methods, and making an attempt to construct sure workflows from the start to the top.
Her course of begins within the Key phrase Magic Software, the place she builds key phrase lists grouped by shopper and subject.
After getting into a important subject key phrase, she scans the key phrase teams on the left to slim down the outcomes into extra particular matters.
However that’s simply the beginning of Romana’s workflow.
“We add, as an instance, 10-15 key phrases into one checklist, and we identify this checklist as ‘shopper identify and subject’,” she says.
These lists have a house within the Key phrase Technique Builder, the place they are often rapidly referenced and exported for extra evaluation.
Romana retains issues organized with an ordinary taxonomy, with the subject and shopper identify labeling every checklist.
Romana normally creates 50 to 100+ topical lists per shopper, then exports them to a spreadsheet the place she manually assigns titles, ache factors, and funnel phases to every subject.
“The complete technique is actually carried out inside Semrush.”
As soon as content material is revealed, Romana would not return to manually arrange monitoring.
She reuses her structured key phrase lists from the Key phrase Technique Builderand sends them on to Place Monitoring.
“I simply go kind the checklist and… select all of the key phrases, ship to place monitoring… and that’s it,” says Romana.
However that’s not the place she stops utilizing her key phrase lists.
Romana creates a customized ChatGPT undertaking for every shopper, coaching the AI with the exported key phrase lists from Semrush, plus different related particulars.
Every shopper has a separate ChatGPT undertaking educated on their product, ICP, and so on., and in addition on their goal key phrases… once I’m constructing these key phrase lists and I export them [from Semrush], I additionally import them into ChatGPT.
That ChatGPT occasion turns into her assistant for content material transient technology and inside linking suggestions:
“In consequence, ChatGPT is aware of what key phrases are liable for what article. It offers me the most effective inside linking ideas as a result of it is aware of what the anchor textual content can be for [each] article.”
Use Semrush Knowledge for Resolution-Making Proof
Whether or not you are making ready a authorized protection or shopping for a site, Semrush information may save your status—and your funds.
Veteran search engine optimization and knowledgeable witness Invoice Hartzer has two go-to makes use of for Semrush which may shock even seasoned customers: authorized search engine optimization protection and expired area investigations.
As an search engine optimization knowledgeable witness, Invoice depends on Semrush as a third-party information supply to resolve disputes within the search engine optimization and digital advertising and marketing world.
In a current lawsuit, an internet design company was being sued for thousands and thousands of {dollars} after a shopper’s natural visitors plummeted post-redesign.
Across the identical time as their web site redesign, the positioning additionally noticed a drop in rankings.
Whereas the rankings got here again after a month or so, visitors stayed low. And the corporate sued the design company.
However Invoice’s forensic search engine optimization evaluation instructed a distinct story:
In truth, it wasn’t the redesign. It was really the truth that there was an algorithm replace, but additionally, there have been AI Overviews that introduced the positioning down. And so you are not getting as a lot natural visitors due to that.
Because of historic rankings and SERP characteristic information in Semrush, Invoice was capable of show that the company’s redesign wasn’t the issue—it was a Google replace that occurred concurrently the redesign.
This proof helped clear the company of blame and keep away from a lawsuit.
Area Shopping for Due Diligence
Invoice additionally cautions towards leaping into area purchases with out correct analysis:
You actually need to do primary, due diligence on a reputation… I’ve seen a reputation and hey, it has 1,000,000 backlinks and all kinds of web sites… appears nice, however in actuality, for those who do not dig into the Semrush information and see what it was rating for prior… the area’s been burned.
Invoice makes use of Semrush to examine for spammy hyperlink profiles, historic rankings, and sudden subject mismatches.
Some domains might “look nice” by way of their variety of backlinks, but when they’ve a questionable or irrelevant historical past, it may sabotage future search engine optimization.
For instance, this expiring area has a ton of hyperlinks, which on the floor suggests it might be a superb buy.
However despite the fact that an internet site may need quite a lot of backlinks, Invoice can inform when it’s low high quality—or has been used for spam—by trying on the anchor textual content.
For instance, if lots of the hyperlinks use phrases like “louis vuitton outlet,” “duplicate designer,” and “discountshoesmart,” that’s a pink flag for Invoice.
It suggests the positioning was most likely used for spam or black hat search engine optimization up to now and is now “burned.”
The place Will Semrush Take You Subsequent?
Whether or not you are defending search engine optimization in court docket, scaling AI content material engines, or making a strategic shopper plan, Semrush can do excess of most individuals notice.
These specialists aren’t simply working audits and checking visitors—they’re constructing full-blown programs powered by Semrush information.
That’s the true magic of the platform: with the precise technique, Semrush turns into the engine that drives your work ahead.
