Contributed Article
Utilized by over 30 North American ISPs, Actifai is bringing its confirmed, telecom-specific AI platform to the UK market
by Vasa Babic, Head of EMEA at Actifai
It’s onerous to discover a expertise extra mentioned but much less constantly monetised than synthetic intelligence. For broadband suppliers, the true problem isn’t becoming a member of the AI dialog, it’s determining how AI can truly generate income.
At Actifai, that query has been our focus from the beginning.
Based in 2019 out of Foundry.ai, an incubator devoted to utilized industrial AI, Actifai started with a easy precept: AI ought to ship measurable enterprise worth from day one. Our first engagement was with a big North American broadband supplier. We noticed a possibility to use machine studying in one of the crucial data-rich and transaction-heavy environments: the broadband gross sales course of. By concentrating solely on the broadband sector, we developed a depth of business understanding that makes our expertise particularly related to telecom operators.
When a brand new buyer checks service availability, suppliers can entry important context: demographics, dwelling sort, native competitors, and indicators of improve propensity. By combining these indicators with real-time inputs from gross sales conversations, Actifai predicts the optimum service bundle and shapes the provide and message for every buyer. Our fashions draw on proprietary, broadband-specific information. This intelligence is deployed throughout each telephone and digital gross sales channels, and the outcomes are monetary, not theoretical.
That first implementation delivered a tenfold return on funding inside months. From there, the enterprise scaled shortly. In the present day, Actifai helps thousands and thousands of interactions for over 30 web service suppliers, together with round 1 / 4 of the 20 largest in North America and, as of Q3 2025, our first UK supplier. Generic AI distributors merely can not match this depth of broadband-specific expertise. Our work now extends properly past new-customer gross sales. We assist suppliers optimise your entire subscriber lifecycle, from cross-sell and upsell to proactive and reactive retention and, more and more, assist.
From predictive AI to agentic AI
The following part of our evolution, and the business’s, is agentic. Earlier generations of machine studying generated insights. AI brokers use these insights to take motion. Actifai’s brokers are rooted in the identical foundations which have constantly delivered measurable positive factors in broadband gross sales, however now that intelligence reaches service and assist. These brokers deal with complicated buyer inquiries, make product or billing adjustments, and provoke actions throughout current BSS and OSS techniques. In sensible phrases, they don’t simply analyse behaviour, they form it in actual time.
Our method stays anchored within the business-first ethos that outlined our early work: speedy deployment, clear metrics, and simple integration. Simply as importantly, our expertise is engineered to function immediately inside telecom BSS and OSS environments. Suppliers can deploy shortly and realise worth with out the friction that holds again so many AI initiatives.
AI within the broadband market
As Actifai enters Europe in 2026, we’re stepping right into a market that resembles North America at a pivotal stage, a number of years earlier. Fibre buildouts are largely full, competitors is tightening, and operators are shifting from enlargement to profitability. The core query has modified. As a substitute of “How can we join extra houses?” suppliers are asking, “How can we develop and retain income and ship a greater buyer expertise?”
That’s the second when AI proves its value.
Related Britain in September 2025 marked our first formal UK presence. However the story isn’t about arrival. It’s about applicability. We’re introducing commercially mature AI options which have already delivered measurable outcomes at scale.
For broadband suppliers, progress gained’t come from chasing the subsequent algorithmic breakthrough. It’ll come from utilizing AI to deal with actual enterprise issues: lifting take charges, retaining subscribers, and now enhancing service via clever brokers.
AI will proceed to advance, however profitability stays the true benchmark of innovation. That’s the model of AI we’re bringing to broadband suppliers.
