Discover something totally different? Should you’re already a part of the Woo household — or simply an admirer from afar — you may need noticed one thing recent on the location and within the product right now. Woo obtained a glow-up, with a stupendous new brand, a refreshed colour palette, and an general model makeover that feels so proper.
This wasn’t only a fast wardrobe change — it’s the results of a ton of collaboration throughout the corporate, and I couldn’t be prouder of the end result. We designed this model to face out from our opponents in how we glance, what we imagine, and the way we talk our worth. It’s a mirrored image of the thrilling future we’re constructing. And that is solely the start!
The Woo model is a vital asset for our enterprise and the complete Woo ecosystem. It’s our first impression with potential new customers, the face of Woo for all our audiences. A powerful, recognizable model doesn’t simply elevate Woo — it drives success for everybody who builds, innovates, and powers services and products for Woo shops. When Woo wins, all of us win.
With the up to date model, we are able to make investments extra in driving consciousness of WooCommerce — which is changing into more and more necessary as we face challenges from opponents with excessive model recognition and deep pockets. It’s our alternative to place a stake within the floor about who Woo is and why we’re the perfect platform for constructing profitable companies for the long run.
The Woo crew has thought of updating the model for years, however there was by no means a totally compelling purpose to take action. And when a model creates a brand new brand for no actual purpose apart from newness, it often ends in a giant whomp whomp.
However the enterprise and the commerce business have modified a lot in recent times that it felt just like the time to launch an up to date model to hold us into the long run. Whereas the previous Woo model served us effectively for a few years, it not felt prefer it was working arduous sufficient, thanks to some key causes.
We perceive our viewers higher
We’ve put in quite a lot of analysis into understanding our prospects, the market, and who WooCommerce helps greatest: for each the retailers that function shops everyday and the builders who construct these shops. Whereas WooCommerce generally is a good match for companies of all styles and sizes, we discover the place it actually shines is for already-established companies in search of the flexibleness and customizability to take their success to the following degree.
And naturally, our viewers additionally consists of our companions and potential companions: hosts, know-how companions, businesses, and many others. The model wants to face out and communicate to them as effectively.
We’ve leaned into the advantages that resonate most with these companies, and infused them into our model:
- The customizability to create a stupendous retailer that pulls, engages, and converts.
- The flexibility to decide on precisely what it is advisable run your small business — and nothing you don’t — letting you management your prices and scale your small business in your phrases.
- True possession of your retailer, your code, and your knowledge with an ecommerce platform that can by no means take your small business offline.
- A world group of builders, builders, and creatives that ensures you’re by no means constructing by your self.
- The reliability and familiarity of WordPress, the world’s hottest CMS, which powers 43% of the web.
Narrowing our focus means we all know who we’re constructing the product for, so we are able to put extra sources into constructing the appropriate options for them. We additionally higher perceive who we’re as a model and who we’re speaking to out there.
Our product is evolving
As Woo Creative Director Beau Lebens posted in late 2024, we’re altering our product technique for WooCommerce. Based mostly on what we’ve heard from our prospects and the group, we’ve shifted from constructing a group of plugins and companies towards making a extra complete, built-in platform that can energy the way forward for on-line promoting. We’re integrating extra important instruments into the core platform and bettering our performance and consumer expertise to make WooCommerce simpler to make use of out of the field.
Evolving our id (effectively past simply the brand) helps our model preserve tempo with this new product imaginative and prescient.
SaaS isn’t at all times the reply
The rise of SaaS commerce platforms has remodeled the business, and hundreds of thousands of retailer house owners and builders now belief their companies off-the-shelf platforms. The benefit of beginning and managing a enterprise on one in every of these all-in-one options is a big draw.
However as a enterprise, we basically imagine that SaaS isn’t proper for a lot of shops. That ease of use can come at the price of success down the street. Open supply gives the flexibleness and possession that retailers want in the event that they’re trying to construct companies that go the gap.
One of many causes we refreshed the Woo id was that we wanted a model that stands out out there and may compete with the slick advertising and model work that many SaaS firms excel at. However the model wanted to be rooted in who we’re, what we do, and who we’re for.
Along with the brand, we’ve launched a refined colour palette, buyer images, and different components. However whereas these are essentially the most seen adjustments for the model, it was necessary that it not simply be a design change. We needed to rebuild the model from the bottom as much as higher resonate with our audiences, characterize our product, and compete out there.
Over the course of the final yr, we used our deeper understanding of our prospects and the market to rebuild our technique for speaking WooCommerce’s advantages and options. That features revamping our model platform and core components like our voice and tone, and shifting to placing our prospects extra on the centre of our advertising. By telling the tales of the companies utilizing WooCommerce, we’re elevating our present prospects whereas portray an image for potential prospects of how we may also help energy their success, too.
In 2025, we’ll proceed evolving and bettering the model whereas we additionally make adjustments to our product to enhance its usability, performance, and efficiency. And within the coming weeks, our Head of Design, Daniel Nieuwenhuizen, will publish a extra detailed take a look at the up to date model and the way the crew developed it, so preserve an eye fixed out for that!
I need to thank the handfuls of people that launched this up to date model, from the advertising and artistic groups who developed it to the engineering groups who helped us get it out into the world. The work was completed fully in home, by the individuals who know and love Woo greatest.
It was a real group effort, and has been extremely gratifying to see so many elements of the corporate coming along with such ardour and dedication. I look ahead to working with everybody to proceed rising and bettering WooCommerce for our enterprise and our prospects.
Tamara Niesen is the Chief Advertising Officer at Woo. With over 20 years of expertise in high-growth B2B SaaS, system, and platform firms, Tamara has led groups targeted on model, go-to-market, demand technology, product advertising, companion advertising, built-in lifecycle advertising, and efficiency advertising.
She beforehand led World Demand Era and Go-to-Market at Shopify, driving income progress and market growth for Shopify Plus. She has additionally held advertising management roles at Housecall Professional, D2L, and BlackBerry. Tamara resides in Waterloo, Ontario.
