Final week, we marked an necessary milestone in our SMB journey with the first-ever EMEA SMB Accomplice Advisory Board-a dynamic and insightful gathering of 51 companions who joined us for 2 days of deep discussions, technique alignment, and collaborative workshops.
A Highly effective Begin
We kicked off with an inspiring keynote the place José van Dijk emphasised the important function SMBs play in Cisco’s technique. I had the chance to broaden on this, detailing our EMEA SMB imaginative and prescient and what the longer term holds. Agostino Santoni, our VP for EMEA South Europe, introduced a gross sales perspective to the dialog and launched considered one of our valued prospects, La Marzocco from Italy, to share real-world insights on leveraging Cisco expertise.
José and Jeetu Patel additionally had a fast chat on why the SMB section is so important to Cisco. I extremely advocate watching it.
Participating Classes & Significant Discussions
The occasion was full of priceless discussions and hands-on experiences, together with:
- Stay SMB Expertise Demos: Showcasing real-world options in motion
- Accomplice & Distributor Roundtables: Strengthening collaboration and sharing finest practices
- Targeted Classes: Deep dives into Networking, Safety, Collaboration, and Cisco Monetary Options
- Advertising Technique for SMB: Led by Nieves Navarro, our VP of EMEA Advertising, outlining our go-to-market strategy
Driving Motion with Workgroup Streams
We additionally launched seven devoted workgroup streams centered on key areas reminiscent of Service Suppliers, Trade Verticals, Advertising, and extra. These classes enabled centered discussions and actionable takeaways to additional align our technique with companion wants.
Shaping the Future Collectively
This Advisory Board is only the start. The insights, suggestions, and collaboration from this occasion will play a significant function in shaping the way forward for Cisco SMB in EMEA. We’re dedicated to working intently with our companions to drive innovation, speed up development, and empower SMB prospects throughout the area.
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