Finnish ecommerce platform Wolt has launched an replace for its app. With the replace, the corporate desires to take a step in the direction of changing into a multi-category commerce platform. It provides retailers extra alternatives to showcase their merchandise to a large viewers.
Wolt was based in Helsinki in 2014 and it a widely known flash supply platform. It began out with darkish shops, its personal storage from the place merchandise have been delivered rapidly. Since 2021, it centered on delivering orders for eating places and retailers. In 2023, the corporate expanded to Austria and Iceland. The corporate now’s lively in additional than 30 markets, worldwide. The app relaunch is rolling out in all of its markets.
Greater than 20% of all orders on Wolt are within the retail sector
Based on Wolt, it has processed greater than 700 million orders in additional than 30 international locations within the final ten years. It has generated a cumulative gross sales quantity of over 15 billion euros for native companions. At the moment, greater than 20 % of all orders on the platform contain the retail sector. Orders are delivered to prospects inside 35 minutes.
From a store-oriented to product-oriented search
As an alternative of choosing a retailer first, customers can now browse for merchandise first. This enables them to check merchandise from a number of manufacturers on the similar time. The app now additionally teams outcomes by matter. For instance, when a buyer searches for ‘protein’, they are going to be proven protein powder from drugstores, in addition to protein bars from supermarkets and high-protein dishes from eating places.
Elevated attain for retailers
For on-line retailers, the replace implies that their merchandise can be proven on extra places, as a substitute of simply their respective shops on Wolt. This will increase attain and conversion charges. The brand new product-oriented construction additionally permits sellers to succeed in potential prospects earlier of their decision-making course of.
Transformation into complete native commerce platform
With these modifications, Wolt is continuous its transformation from a meals supply service to a complete native commerce platform. “Since our choices have lengthy since expanded past the restaurant sector, we additionally needed to additional develop the person expertise in order that prospects can order nearly every little thing they want by means of Wolt sooner or later. Many individuals aren’t even conscious that they will already discover issues like shampoo, pet meals, toys, flowers, or reward objects with us. This replace modifications that and ensures that discovering and procuring on Wolt turns into sooner, extra intuitive, and extra private”, explains Julia Niemann, Director of Product Administration, Client Product at Wolt.
‘We’re constructing the infrastructure for the way individuals will work together with their metropolis sooner or later’
“Our prospects’ wants have all the time pushed how we design Wolt. Native commerce is altering quickly, and folks need to browse and store by means of completely different classes as simply as they order meals. Our redesign makes this doable and concurrently creates new alternatives for native companies,” Niemann continues. “We’re constructing the infrastructure for the way individuals will work together with their metropolis sooner or later.”
