On-line purchasing in Portugal had a powerful efficiency in the course of the Christmas interval of 2025. New information from SIBS Analytics exhibits that ecommerce purchases elevated 19 % within the variety of transactions when in comparison with the identical interval in 2024. The whole worth of on-line purchases additionally elevated round 14 %.
The evaluation checked out client fee information from playing cards and digital funds between December 1 and December 24. Total, complete purchases elevated round 8 % in 2025, with on-line purchasing rising quicker than in-store purchasing.
Earlier analysis from the Associação de Economia Digital (AED) in November 2025, already indicated that customers in Portugal had spent 11 billion euros on-line throughout that 12 months, up till that time. This was roughly 1 billion euros greater than a 12 months earlier.
Digital purchases extra common in Portugal
The newest information exhibits that on-line purchasing accounted for a bigger share of all purchases this season. Ecommerce made up 18 % of the entire variety of gross sales and 21 % of the entire worth. This exhibits that extra persons are selecting to purchase presents and different gadgets on the web.
‘Ecommerce made up 18% of complete retail gross sales and 21% of the entire worth’
December 24 was the busiest day for purchasing, when there have been as much as 446 transactions per second. This was the height second of vacation purchasing exercise, with different busy days together with December 22 and December 23, which additionally had greater numbers of purchases than traditional.
Digital pockets funds grew 36% on-line
Digital pockets funds additionally skilled notable progress in the course of the vacation season. Knowledge from common Portuguese digital fee system MB exhibits that one in 5 purchases on this interval was made with MB WAY. These funds elevated by 36 % on-line and 21 % in bodily shops in comparison with the earlier 12 months.
‘Ecommerce stays an necessary a part of vacation retail’
The rise in on-line purchasing exhibits that ecommerce stays an necessary a part of vacation retail. This pattern displays how clients proceed to depend on digital channels for comfort and selection throughout busy purchasing durations.
