Every new yr is a time to reset, restart, and renew, even for content material advertising and marketing.
In January 2026, ecommerce entrepreneurs can publish content material celebrating the U.S.’s 250th yr, share Wikipedia’s anniversary, take a deep dive into what makes merchandise nice, and even respect easy pleasures comparable to puzzles and Bloody Marys!
What follows are 5 content material advertising and marketing concepts your enterprise can use in January 2026.
250 Years
America’s 250th birthday will probably be a widespread occasion.
In 2026, the US will rejoice its 250th yr as a nation. The occasion will go by a number of names (key phrases) comparable to “anniversary,” “sestercentennial,” “quarter-millennial,” or “semiquincentennial.”
If America’s bicentennial in 1976 is a sign of what to anticipate in 2026, there will likely be promotions, events, and alternatives. Many referred to the 1976 event because the “buycentennial” due to the rise in advertising and marketing and spending.
Promotional content material can deal with patriotic merchandise or emphasize historical past and how-tos.
For instance, an attire retailer might publish a 250-year style sequence that included movies, articles, and even interactive parts.
2 hundred fifty years of style would possibly reveal extra continuity than change.
For a how-to content material, one thing so simple as “Learn how to Rejoice the Sestercentennial” might work.
Bloody Mary Day
The Bloody Mary is a basic cocktail, usually closely garnished.
The basic Bloody Mary cocktail is a combination of vodka, tomato juice, and spices, together with salt, Worcestershire sauce, and Tabasco.
Whereas it has no healing properties, the Bloody Mary is a well-liked hangover treatment. As such, Individuals rejoice Bloody Mary Day every January 1.
The thought is easy sufficient. People drink rather a lot on New 12 months’s Eve and get up affected by the aftereffects. The drink’s tomato juice is hydrating. The salt helps to revive electrolytes. The spices wake one up a bit. And, finally, the vodka prolongs restoration.
Bloody Mary’s supply loads of content material alternatives. For instance, a journey retailer promoting high-end baggage and journey equipment might deal with the cocktail’s historical past. Fernand Petiot invented the drink in 1921 whereas bartending on the well-known Harry’s New York Bar in Paris. The institution on 5 Rue Daunou continues to be open and stays a favourite for vacationers.
Different article concepts embody numerous Bloody Mary recipes, New 12 months’s restoration checklists, and leisure concepts.
Wikipedia at 25
Wikipedia residence web page.
On January 15, 2001, Larry Sanger and Jimmy Wales created Wikipedia, the human-edited encyclopedia that focuses on “verifiability, not fact.”
The end result was an data supply shunned by teachers — scholarly papers don’t cite it — however which approaches the accuracy of basic encyclopedias for a lot of matters.
The platform has additionally confronted a current problem from Elon Musk’s upstart Grokipedia, which makes an attempt to problem Wikipedia’s alleged inaccuracies and political biases.
Each the anniversary and up to date publicity make Wikipedia an excellent subject for content material entrepreneurs. A typical (and entertaining) strategy is looking out Wikipedia errors, comparable to these associated to the merchandise your enterprise sells.
For instance, music-and-pop-culture-related companies might write about Wikipedia’s false declare {that a} member of the band Bilk left after being implicated in a Jamaican corned beef theft. Or the identical store would possibly cowl one other Wikipedia declare that the U.S. army used Yoko Ono’s music throughout interrogations.
These errors from April 2024 and August 2025, respectively, have been corrected, however the humor stays.
Nationwide Puzzle Day
Puzzle fixing turns chaos right into a satisfying sense of order.
Established in 2002, Nationwide Puzzle Day happens every January 29. The event reminds us of the enjoyment and advantages that puzzles present.
The subject is related for a lot of varieties of ecommerce companies. Listed below are examples.
- Woodworking provide store: “10 Simple Jigsaw Puzzle Templates for Scrollsaw Newbies.”
- Toy retailer: “The Secret World of Puzzle Makers.”
Entrepreneurs might additionally publish puzzles, comparable to themed crosswords, visible challenges, or numerous product-related video games. And producing puzzle content material might be a great way to check out AI-powered vibe coding.
Invoice of Supplies
Product high quality can disguise in particulars that the majority shoppers by no means see.
Shoppers buy some merchandise on impulse and others by means of inference — cues of high quality, sturdiness, and craftsmanship, even once they can’t articulate why.
A “invoice of supplies” article or video describes a product’s development or the sourcing of its supplies. Such content material would possibly interview a provider or take aside a product to point out its internal workings.
The viewers of potential clients could not bear in mind every materials title, however they are going to bear in mind the influence, considering, “These individuals know what they’re making, and they don’t seem to be afraid to point out it.”
