Allegro, Poland’s largest ecommerce firm, is more and more serving prospects exterior of its residence market. Final quarter, 4.2 million buyers purchased from Allegro’s worldwide marketplaces, which is 50 prercent greater than a yr in the past. The worldwide GMV grew by 56 %.
Within the third quarter, Allegro recorded a complete commerce quantity of 4.0 billion euros, a ten % improve. The corporate’s income and revenue grew even quicker. Development is powerful each inside and outdoors Poland.
Allegro in Poland
The lion’s share of Allegro’s enterprise comes from Poland, the place its commerce quantity grew greater than twice as quick as complete retail gross sales within the nation. The platform attributes its development to the success of its BNPL-service Allegro Pay and its loyalty program Allegro Good. Practically a million subscribers joined, “because of the rollout of particular bonuses and promotions”.
‘Allegro is the flywheel of the Polish economic system’
Allegro describes itself as “the go-to market for shoppers in Poland and the flywheel of the Polish economic system”. Collectively, 128,000 sellers supply greater than 200 million merchandise.
Worldwide marketplaces
Allegro’s gross sales companions may promote on the corporate’s worldwide marketplaces. In 2023, a devoted market opened within the Czech Republic. Allegro launched in Slovakia early final yr, and Hungary adopted in October 2024. Allegro now serves 4.2 million prospects throughout the three worldwide marketplaces, in comparison with 2.8 million a yr earlier. Worldwide GMV grew by 56 % however nonetheless stays small at about 170 million euros. Allegro’s ambitions are clear, “aiming to develop into probably the most cherished on-line procuring vacation spot in Europe”.
Supply, financing, and cashback
Allegro, which generated 2.6 million euros in income final yr, seeks development not solely via growth into new European markets but additionally by increasing its service choices. Allegro Supply now handles 36 % of all deliveries. In collaboration with PKO Financial institution Polski, the corporate just lately introduced two new providers: financing for companies and a cost technique with cashback.
Allegro is testing an AI assistant
Allegro is launching assessments of an AI assistant, aiming to rework procuring with inspirational search, product summaries, and contextual shopping for recommendation.
