A information to TikTok for WooCommerce

In the event you’ve been eyeing TikTok as the following channel to get your WooCommerce retailer in entrance of latest clients, however feeling a bit misplaced in navigating the content material and viral developments, right here’s an early reward. 

This information goals to offer you sensible, actionable insights on easy methods to leverage TikTok to spice up your WooCommerce retailer’s efficiency throughout the vital vacation purchasing interval.

TikTok is the proper place for WooCommerce retailers to attach with keen gift-givers and vacation lovers this vacation season. It’s the place manufacturers can spark pleasure and enhance gross sales, as buyers search for the proper presents and must-have vacation objects.

With content material spanning each stage (and sentiment) of the vacation season, TikTok creates alternatives for small companies from the buildup to the large day.

Don’t want to listen to any extra? Get began on the TikTok for WooCommerce extension — and when you’re new to TikTok promoting you is likely to be eligible to faucet into $6,000 USD advert credit score (phrases and situations apply). 

Let’s get (nut) cracking.

With over one billion month-to-month energetic customers, TikTok is the place to be. It’s a robust commerce platform the place your merchandise can attain extremely engaged consumers who’re in search of the good reward (or somewhat one thing for themselves). Right here’s why TikTok must be on the prime of your vacation advertising record:

• Large attain: You’re tapping right into a extremely energetic consumer base, with a median of 58 minutes spent per day on the app, which means a number of possibilities on your merchandise to be found.
• Discovery that converts: TikTok surfaces the fitting content material to the fitting viewers, even when you don’t have an enormous following. 64% of buyers on TikTok have made a purchase order after seeing an advert or shoppable content material on the platform.*
• Ecommerce-first: From product tags to native purchasing options, TikTok has made it straightforward for WooCommerce retailers to show content material into gross sales. On Black Friday final 12 months, TikTok Store hit over $100M in gross sales.

*Supply: TikTok Advertising and marketing Science US, Commerce Panorama Research 2024, commissioned by TikTok in collaboration with Ipsos

On TikTok, it’s all about entertaining, genuine, and relatable content material. So how can your WooCommerce retailer stand out on this ocean of content material? 

Manufacturers like Dan O’s Seasoning have leaned into creating natural content material, and it’s paid off: they’re now approaching 5 million TikTok followers. They’ve leaned in with a full content material crew and each day posts. However it’s potential to start out from scratch. Right here’s your roadmap:

1. Create a TikTok Enterprise Account

Begin by downloading the TikTok app, establishing a enterprise account, and optimizing your profile. Ensure your bio is sharp, your profile photograph is your retailer’s brand, and that there’s a transparent hyperlink to your WooCommerce retailer.

2. Publish content material that clicks

• Be genuine and entertaining: Prioritize humor, storytelling, or behind-the-scenes content material over direct gross sales pitches. Consider exhibiting your vacation packaging course of or how your merchandise are made, and showcase your model’s character.
• Leverage user-generated content material (UGC): Encourage your clients to create content material together with your merchandise. Create a Branded Mission (which might help you crowd supply content material) or crew up with micro-influencers through the TikTok One Creator Market for natural, inventive shout-outs.
• Maintain posting: TikTok thrives on amount simply as a lot as high quality. Posting often (even each day!) will increase your possibilities of going viral. Your content material doesn’t should be good; it simply must be constant and interesting.

3. Develop a glowing advert technique

Creating the proper mix of natural and paid content material may be tough, however is well worth the effort. In the event you want just a few concepts some assist to kick begin your advert technique, listed below are just a few instruments and codecs to contemplate:

• In-feed Advertisements: Mix seamlessly into customers’ feeds — identical to common TikToks, however with a transparent call-to-action.
• Spark Advertisements: Promote current natural posts (yours or another person’s) and leverage TikTok’s engagement tradition.
• Good+ Net Campaigns: Leverage your WooCommerce product catalog by way of this AI-powered resolution to run Good+ Catalog Advertisements and discover the consumers most probably to transform.
• TikTok One: Artistic Heart: Discover trending vacation content material and top-performing movies for inspiration.

4. Let clients take a look at on the spot with TikTok Store

TikTok Store, presently accessible in choose markets, lets customers uncover merchandise instantly from movies and full their buy with out leaving the app. In the event you haven’t set it up but, now’s the time. You may flip viral content material into on the spot gross sales — perfect for capitalizing on the vacation rush.

A GMV Max marketing campaign may be an effective way to develop your TikTok Store. It’s an automatic ecommerce resolution that optimizes return on funding (ROI) and gross merchandise worth (GMV) throughout all your advert placements. GMV Max campaigns may be arrange beneath your Store Advertisements tab.

5. Companion with creators

Creators on TikTok are your secret weapon to spice up vacation gross sales. These content material creators have constructed credibility and belief together with your target market, making their product suggestions extremely persuasive. Get began by:

• Setting a price range for influencer partnerships, and search out creators who align together with your model’s voice and values.
• Discovering creators by way of discovery or the TikTok One Creator Market, which connects you with influencers, showcasing their engagement attain, views, and demographics. You may register for an account after which seek for influencers and speak to them instantly. 
• Preserving it genuine. TikTok customers love natural, pure mentions of merchandise. A refined product placement in a cooking tutorial, as an illustration, will typically work higher than a flashy gross sales pitch.

6. Use analytics to information your technique

Use TikTok’s analytics to trace the efficiency of your content material and advertisements. Take a look at engagement metrics like views, likes, feedback, shares, and click-through charges to grasp what works finest. Refine your content material technique primarily based on insights out of your most profitable posts and advertisements.

We’ve coated the fundamentals, now we’ll dig into maximizing your TikTok efforts for the busiest purchasing season.

Right here’s a enjoyable truth: Vacation purchasing on TikTok begins early.

In 2023, there was a 190% enhance in #holidayshopping movies from the week earlier than Halloween to the week after (supply: TikTok inside hashtag knowledge, US, week 43 vs week 45, 2023). This implies there’s a golden window for partaking buyers earlier than the push even begins.

Capitalize on the early gift-hunting with content material that falls into considered one of two camps:

• Gifting for others: Showcase merchandise that match totally different budgets or create reward information sequence for area of interest audiences.
• Self-gifting splurge: With 87% of customers shopping for for themselves throughout vacation gross sales, lean into this pattern with incentives or offers on must-have objects (supply: TikTok Advertising and marketing Science US Vacation Analysis 2022 performed by Materials).

These vacation developments present that TikTok is the proper place to seize early buyers. From #BlackFriday to #Christmas and past, seasonal and holiday-specific hashtags drive tons of engagement:

TikTok weaves a various cultural tapestry, embracing and celebrating an array of traditions throughout the vacation season. In 2023, #Hanukkah had a 12.5% engagement price, #Kwanzaa a 9.8% engagement price, and #NocheBuena an 8.4% engagement price. 

Supply: TikTok inside hashtag knowledge, 2023

These are the six hottest forms of content material that enterprise homeowners put up on TikTok throughout the vacation season, and the p.c of TikTok vacation buyers that have interaction with these content material varieties.

*Supply: TikTok Advertising and marketing Science US 2024 Vacation Survey through AYTM, June 2024. Base: TikTok Month-to-month Customers 18+ who have a good time This fall holidays (n=1000)

Listed here are some festive content material ideas to make use of in your retailer’s account:

1. Festive product showcases: Exhibit your merchandise briefly, enjoyable movies — add vacation music and filters for additional cheer!
2. Behind-the-scenes: Give sneak peeks of your crew prepping for the vacations, or highlight your limited-edition vacation packaging.
3. Present Guides: Set up your merchandise into classes — “Items beneath $50” or “Stocking stuffers for tech lovers” — and share them as bite-sized TikTok movies.
4. UGC campaigns: Encourage clients to put up movies of your merchandise in vacation settings utilizing a branded hashtag (suppose #YourBrandHolidayJoy). Provide prizes for one of the best submissions.
5. Vacation hacks: Share fast suggestions utilizing your merchandise, whether or not it’s decking out an area with residence decor or cooking up a vacation feast together with your kitchenware.

In the event you’re new to TikTok, there are just a few fundamentals you’ll want to get proper to unlock your full potential. Try the TikTok for Woo setup information for the total particulars. It covers easy methods to:

Join the TikTok for WooCommerce extension

Comply with these step-by-step directions to arrange your Advertisements Supervisor account and Pixel and begin creating advertisements.

Construct your first advert

Creating for TikTok is totally different, not tough. Use our AI-Powered Artistic Assistant for personalised inventive options and CapCut for Businessʼ advert inventive templates for a pro-looking end.

Run your first marketing campaign

Use Web site Conversions Goal, optimize for Full Cost (or your required end result), begin with a advisable advert group price range, and use Broad or Balanced focusing on.

Nurture and optimize

Embody two or three (or extra!) creatives and run campaigns for not less than seven days earlier than optimizing. In case you have a TikTok Enterprise Account, use Spark Advertisements, and think about using Net Visitors Customized Audiences after your first campaigns.

Join your retailer catalog to TikTok by way of the TikTok for WooCommerce extension — and now’s a great time to make the most of the $6,000 USD advert credit score supply on your first marketing campaign (phrases and situations apply). 

And there you will have it, of us! You’re now armed with the whole lot you’ll want to flip TikTok into your private vacation gross sales machine. Bear in mind, the important thing to TikTok success is being genuine, inventive, using the waves of standard content material, and we hope you will have enjoyable doing it.

Mahrie leads built-in advertising at Woo, the place she bridges progress, product, partnerships, and demand gen to drive platform progress throughout retailers, builders, companies, and tech companions. She’s spent her profession throughout SaaS, ecommerce, internet hosting, and open supply. Outdoors of Woo, you may discover her biking, mountaineering, or liking… numerous dishes from eating places round Toronto.