Verizon will even shift roughly 200 shops to franchise operations, in line with unnamed sources
In sum – what to know:
Workforce reset – Verizon will reduce 15,000 jobs and shift roughly 200 shops to franchise operations, marking the corporate’s largest single-round restructuring because it pushes for leaner, extra environment friendly operations.
Aggressive stress and retention – the overhaul comes amid a 7,000 web postpaid cellphone subscriber loss and T-Cellular’s strongest Q3 in a decade, driving new CEO Dan Schulman to prioritize loyalty, retention, and a “scrappier” working mannequin.
Verizon is reportedly reducing roughly 15,000 jobs, in line with a Wall Avenue Journal unique — the most important single-round discount within the firm’s historical past. The transfer is a part of an aggressive cost-cutting technique because the service faces intensifying competitors throughout each wi-fi and residential web markets.
Sources additionally point out that the service plans to transition roughly 200 company-owned shops to franchised operations, shifting these staff off its payroll.
The telco’s newest quarterly earnings confirmed regular wi-fi service income and ongoing fiber growth, but additionally a 7,000 web postpaid cellphone subscriber loss — a pointy reversal from the 18,000 provides recorded a 12 months in the past. In contrast, T-Cellular US added 1 million postpaid cellphone prospects throughout the identical quarter, its strongest Q3 in additional than a decade.
New CEO Dan Schulman acknowledged Verizon’s efficiency challenges and outlined a metamorphosis agenda centered on loyalty and retention. “Once I have a look at our efficiency objectively, Verizon is clearly falling wanting our potential,” he stated on the earnings name. “Our major goal is to construct loyalty and drive vital enhancements in retention … Verizon will now not be the searching floor for rivals seeking to acquire share. We’re reinventing how we function to make Verizon extra agile and environment friendly.”
Schulman additionally foreshadowed the upcoming cuts: “Verizon is at a essential inflection level. We now have an amazing quantity of alternative to be extra environment friendly, to be scrappier. Value reductions will probably be a lifestyle for us right here.”
Collectively, the job cuts and retail restructuring level to a deeper reset as Schulman strikes shortly to reshape Verizon’s value construction and stabilize subscriber efficiency in a brutally aggressive market.
The corporate had about 100,000 staff as of February, in line with filings. The layoffs are anticipated to start within the coming week, in line with sources near the matter.

