One 12 months after asserting the Cisco 360 Companion Program, it’s unbelievable to see how far we’ve come.
What started as a daring imaginative and prescient to redefine how Cisco companions interact, develop, and win collectively has develop into a actuality — formed by your belief, your suggestions, and your dedication to serving to prospects succeed.
That collective power was on full show at Cisco Companion Summit 2025, which exceeded each expectation. The power was electrical, the conversations have been significant, and the sense of shared goal was simple.
Earlier than we glance forward, I need to pause and say thanks.
Our ecosystem — resellers, distributors, service suppliers, advisors, builders, and consultants — represents the total energy of Cisco partnership. Each one among you performs a component in delivering buyer outcomes and creating worth that lasts.
Redefining What Partnership Means
After we got down to construct this program, we didn’t simply need to modernize incentives or rename tiers. We needed to redefine what engagement means.
It’s not about transactions — it’s about constructing companies, evolving practices, and delivering significant outcomes.
And what makes this journey actually distinctive is that we’ve achieved it collectively.
From Companion Government Exchanges to advisory boards, surveys, and greater than 1,000 companion 1-to-1 conferences — your enter has guided each choice. Each dialogue, every bit of suggestions helped make this program stronger, easier, and extra aligned to the way you do enterprise in a fast-moving, AI-driven market.
Our Subsequent Chapter: Profitability, Predictability, and Development
Ultimately 12 months’s summit, we made three guarantees: time, safety, and partnership — and we’ve delivered on each.
Time: 15 months. 12 months in with 3 extra to go.
Safety: We promised to guard your investments, and we did.
Partnership: The co-design has been unprecedented!
This 12 months, we’re constructing on that basis with three new commitments:
Profitability you’ll be able to plan for. Predictability you’ll be able to belief. Development you’ll be able to rely on.
Profitability stays our shared precedence — and it’s stronger than ever.
With VIP 46, we’ve delivered the richest product rebate cycle in this system’s historical past throughout Campus Refresh, AI, Safety, and Collaboration. And this momentum doesn’t cease right here. The identical profitability logic continues within the Cisco Companion Incentive, launching January 2026, the place 87% of VIP 46 SKUs will earn the identical or extra beneath the brand new mannequin.
This subsequent chapter brings VIP, CSPP, and Lifecycle collectively into one easy, predictable framework that rewards development throughout the total buyer lifecycle — Land, Undertake, Broaden, and Renew — guaranteeing companions can plan confidently and revenue much more because the AI period accelerates. You’ll be able to discover your potential utilizing the Cisco Companion Incentive Estimator.
We’re additionally unlocking new profitability by means of Premium Companies in collaboration with Cisco CX — giving companions new methods to ship proactive, predictive, and personalised AI-driven assist that strengthens buyer relationships and expands recurring income.
If profitability is what you earn, predictability is how you propose.
Your Companion Worth Indexes at the moment are reside and monitoring, and every part you’ve achieved since August counts by means of July 2027 — providing you with full visibility into how your actions at the moment form your rewards tomorrow. You’ll be able to observe progress and insights within the enhanced Companion Expertise Platform (PXP).
Predictability additionally means having an entire view throughout Cisco’s increasing portfolio. That’s why we’re integrating Splunk into the Cisco 360 Companion Program, making a unified expertise that connects observability, safety, and AI-powered infrastructure beneath one mannequin.
After which there’s development — the pure consequence of confidence and functionality.
The Cisco 360 Companion Program rewards companions who put money into enablement and innovation. It additionally helps you differentiate available in the market with new designations, highlighting your experience and buyer influence.
We’re backing that differentiation with vital advertising and marketing investments — new branding toolkits, marketing campaign belongings, and demand-generation packages designed that can assist you stand out, attain new prospects, and develop sooner.
Constructed on Belief. Prepared for the AI Period.
AI is remodeling every part, and agility is what units nice ecosystems aside. That’s why I’m so pleased with our new subsequent era of Specializations — Safe Networking and Safe AI Infrastructure — which acknowledge companions who’re main with innovation and delivering measurable outcomes within the AI period.
We additionally launched new bonus alternatives, coming later within the 12 months, throughout the Cisco Companion Incentive — rewarding each Subsequent Gen Specializations and Cross-Promote enlargement — as a result of your development is our development.
To discover all Companion Summit bulletins, click on right here.
What Comes Subsequent
The Cisco 360 Companion Program has all the time been about one factor — creating an entire, agile ecosystem the place all companions, from resellers to MSPs — distributors to builders, play an important function in driving innovation and delivering outcomes that matter.
And as we rely right down to launch, there’s much more to sit up for.
We’re increasing this system with new Companion Worth Indexes that acknowledge each side of Cisco’s companion group. Quickly, we’ll introduce a Mass-Scale Infrastructure Worth Index, giving companions the size and architectural alignment to guide in AI-ready outcomes.
We’re additionally including Worth Indexes for Distributors, Advisors, and Builders — highlighting the distinctive contributions of each companion kind and reinforcing that each function on this ecosystem counts.
Listed here are three easy methods to maintain your momentum going:
- Use the Cisco Companion Incentive Estimator to discover your earnings potential and join along with your Companion Account Government to discover methods to extend your profitability.
- Log into PXP to trace your progress, enhance your Worth Index, and entry advertising and marketing and enablement instruments.
- Reap the benefits of new advertising and marketing and branding sources to showcase your experience and develop sooner.
The Cisco 360 Companion Program carries your signature. It displays your suggestions, your collaboration, and our shared perception that once we transfer collectively as one agile companion ecosystem — energy meets goal.
Thanks for serving to us construct one thing extraordinary.
With simply three months to go earlier than the Cisco 360 Companion Program formally launches, the momentum is simple. Each perception, each collaboration, each shared win has introduced us to this second — and the most effective continues to be forward.
We’d love to listen to what you suppose. Ask a Query, Remark Beneath, and Keep Related with #CiscoPartners on social!
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