Telefónica defined that the expansion plan focuses on technological modernization, operational simplification, and AI-driven innovation
In sum – what to know:
Speed up progress – Telefónica’s Remodel & Develop technique focuses on AI, community modernization, and operational effectivity throughout Spain, Germany, the U.Ok., and Brazil.
Effectivity and profitability – The corporate tasks €3 billion in financial savings by 2030 and regular income progress by means of 2030.
European autonomy – Telefónica requires telecom consolidation to strengthen Europe’s competitiveness and scale back technological dependence.
Spanish provider Telefónica has unveiled its new five-year strategic plan, dubbed “Remodel & Develop,” aimed toward boosting progress, effectivity, and long-term worth throughout its core markets — Spain, Germany, the UK, and Brazil.
In a launch, the telco famous that the initiative seeks to place the corporate as a world-class European operator with worthwhile scale and a number one digital buyer expertise.
“Telefónica is a superb firm with monumental potential forward. It has very stable and hard-to-replicate property and capabilities. It additionally has a number of particular areas for enchancment that may be addressed in a comparatively quick time period. Telefónica’s strategic plan will deal with these challenges and seize the quite a few alternatives that lie forward,” the telco’s CEO Marc Murtra stated throughout a presentation at Telefonica Capital Day 2025.
“I’ve requested the crew to assist me design a strategic plan that captures the market alternatives earlier than us. A plan that reduces complexity, improves monetary flexibility, balances short- and long-term selections, generates measurable efficiencies, and faces troublesome selections. Our strategic plan focuses on sustainable progress that creates worth for shareholders,” Murtra added.
The telco defined that the plan focuses on technological modernization, operational simplification, and AI-driven innovation to speed up Telefónica’s evolution throughout six strategic pillars:
-Buyer expertise – Improve community efficiency and repair high quality by means of main investments in synthetic intelligence to ship a best-in-class digital expertise.
-B2C growth – Strengthen convergence in Spain and Brazil, prolong it within the U.Ok. and Germany, and develop ecosystem providers to extend family presence and shopper income.
-B2B and public sector – Modernize communications providers in Spain and Brazil, seize new alternatives within the U.Ok. and Germany, and develop digital options by means of Telefónica Tech and native partnerships.
-Know-how evolution – Spend money on mounted and cell networks, improve IT programs, and focus innovation on applied sciences that enhance efficiency and buyer worth.
-Simplified operations – Transition to a leaner group construction granting larger autonomy to native markets and world models.
-Expertise growth – Entice and retain prime professionals whereas fostering a performance-driven tradition.
Telefónica expects this strategic plan to ship operational effectivity enhancements of as much as €2.3 billion ($2.64 billion) in financial savings by 2028 and €3 billion by 2030, achieved by means of digital transformation, course of streamlining, and legacy community asset gross sales.
The telco additionally famous that the plan anticipate to generate a income compound annual progress price (CAGR) of 1.5–2.5% between 2025 and 2028, accelerating to 2.5–3.5% in the course of the 2028–2030 interval.
Telefónica reiterated its dedication to European technological sovereignty and sector consolidation, warning that the absence of market integration has weakened the area’s competitiveness in opposition to the U.S. and China.
The telco has been lately divesting in Latin America to give attention to its important markets.

