December could be a month of continuous ecommerce exercise with flash gross sales, speedy advert optimization, and success mayhem. Additionally it is a chance for content material advertising.
Useful, informative, and entertaining content material can nonetheless reduce by the noise. Articles, movies, and podcasts that inform and encourage consumers will appeal to consideration lengthy after the final order ships.
In spite of everything, content material advertising is the act of attracting, partaking, and retaining clients not for one month, however long run. What follows are 5 content material advertising concepts your ecommerce store can use in December 2025.
AI Reward Planning
Agentic commerce and AI-driven search, akin to from Perplexity, are altering how people store.
The best way consumers uncover merchandise and presents is altering.
Hundreds of thousands of shoppers will ask Google Gemini, ChatGPT, or Perplexity for present concepts through the 2025 Christmas purchasing season. Some will end their purchases inside these chats or on AI internet browsers.
This shift rewards entrepreneurs who construction their store’s content material clearly and accurately. Thus, December 2025, is an effective time to publish shopping for guides, FAQs, and product comparisons — all correctly structured — to make sure generative techniques perceive what a retailer sells.
This might imply creating articles based mostly on the ideas of generative engine optimization or updating current shopping for guides to carry out higher with giant language fashions.
A service provider might additionally produce academic content material, akin to “Tips on how to Use ChatGPT for Reward Concepts” or “How AI Purchasing Impacts Small Companies.” These guides can run in a retailer’s e-newsletter, maybe positioning the enterprise because the place to begin each client’s Christmas purchasing.
Yr in Evaluate
Retailer Mr Porter sometimes publishes no less than one year-in-review retrospective.
Reflection works in December. It provides readers closure on the yr and a way of continuity into the subsequent.
Ecommerce content material entrepreneurs can write list-style articles akin to “Prime 10 Merchandise That Outlined 2025” or “Our Prospects’ Favourite Finds of the Yr.”
Retrospective articles can pair with forward-looking posts, akin to “Tips on how to Get Extra from Your Gear in 2026” or related.
Massive retailers already use this format successfully. Mr Porter’s annual “Finest Dressed Males of the Yr” article honors the retailer’s clients’ model sensibility whereas reinforcing its editorial authority.
Williams-Sonoma typically publishes year-end or season-end recipe roundups that join kitchen traits to merchandise. REI’s annual journey retrospectives mix storytelling and imagery that carry nicely into January.
Finished nicely, a year-in-review article exhibits clients that your retailer observes, learns, and evolves alongside them.
Small Enterprise Saturday
Small companies are available in many kinds. Many an ecommerce store, even ones with their very own success operations, fall into this class.
American Categorical and the U.S. Small Enterprise Administration established Small Enterprise Saturday in 2010 as a response to Black Friday and Cyber Monday for impartial retailers. Within the ensuing 15 years, it has turn out to be a fixture within the vacation calendar and a day when consumers consciously hunt down small retailers.
For ecommerce and brick-and-click retailers, the event — on November 29, 2025 — is each an occasion and a storytelling alternative.
Within the weeks main as much as Small Enterprise Saturday, entrepreneurs can publish content material displaying what makes their shops distinct.
Articles, movies, or newsletters would possibly introduce the parents behind the merchandise or describe the expertise clients get, which must be one thing that large retailers can’t match.
Quirky Observances
Ugly sweaters and offbeat observances present alternatives.
Oddities, curiosity, and humor could make for entertaining content material.
Quirky observances give content material entrepreneurs causes to publish one thing enjoyable, personable, and memorable. December 2025 is filled with these types of calendar hooks.
- Nationwide Sock Day: December 4
- Nationwide Cookie Day: December 4
- Faux to Be a Time Traveler Day: December 8
- Nationwide Lager Day: December 10
- Nationwide Tie Day: December 18
- Ugly Sweater Day: December 19
- Crossword Puzzle Day: December 21
- Make Minimize-Out Snowflakes Day: December 27
A footwear retailer would possibly run “Why Socks Make the Finest Stocking Stuffers” for Nationwide Sock Day. A cookware store might publish “5 Vacation Cookies to Bake on Nationwide Cookie Day.” A menswear retailer would possibly spotlight classic patterns for Nationwide Tie Day, whereas a craft retailer posts a easy tutorial for Make Minimize-Out Snowflakes Day.
These matters appeal to informal readers in search of mild, shareable content material, and provides ecommerce content material entrepreneurs a option to join their merchandise with calendar dates.
Texas Statehood
Strive ecommerce advertising with a Texas accent.
On December 29, 1845, Texas grew to become the twenty eighth state within the Union. The anniversary has historic significance past state traces, though the content material would possibly work finest for consumers within the Lone Star State.
Retailers would possibly emphasize merchandise sourced, designed, or manufactured in Texas. A trend retailer might showcase boots or leather-based items made in El Paso. A specialty meals store would possibly spotlight Texas barbecue sauces, spices, or pecans.
Even nationwide retailers can join with the date by that includes Texas-based suppliers, innovators, and artisans.
Article matters might embody:
- 5 Innovations from Texas That Modified On a regular basis Life
- 15 Little-Identified Merchandise Made in Texas
- 25 Gadgets Each Texan Should Personal
