Do Amore is a sustainable jewellery model with a transparent goal: make engagement and wedding ceremony rings that assist the world. Each Do Amore ring is hand made and traceable with recycled metals and ethically sourced stones. Every buy straight funds a water effectively and help for a neighborhood in want of unpolluted water.
With a small however mighty workforce of 9, Do Amore has helped 14 nations, constructed 76 wells, and given 21,218 individuals entry to scrub water on the time of writing. A single Do Amore ring has essentially the most measurable social impression per product offered of any product globally.
We sat down with founder and CEO Krish Himmatramka to study extra in regards to the success and impression Do Amore has seen and made with assist from WooCommerce and Affirm.
- Do Amore’s trailing 12-month income from Affirm loans has grown 177% 12 months over 12 months (YOY) on the time of writing.
- Purchases made with Affirm are 7.1% larger in common order worth (AOV) than Do Amore’s website extensive AOV.
- Affirm transaction quantity on Do Amore’s website grew 115% YOY.
To promote the world’s finest engagement rings, Do Amore wanted a stellar web site. However within the early days, there was no funds for a developer. They wished a platform that was template-based, user-friendly, and semi-customizable.
WooCommerce’s customization potentialities made it one of the best match for Do Amore’s distinctive enterprise mannequin. Because of the excessive common order values usually related to an engagement ring enterprise, constructing belief by way of fundamentals like website pace was essential to them.
“The customization potentialities with WooCommerce have been essential for us. We’ve been in a position to construct precisely what we’d like for our distinctive enterprise mannequin, which wouldn’t be attainable with extra locked-down platforms.”
— Krish Himmatramka, founder and CEO of Do Amore
As Do Amore’s gross sales and income skyrocketed, WooCommerce’s scalability allowed the corporate to comfortably develop and put money into what they love.
“Do Amore is without doubt one of the quickest rising engagement ring manufacturers globally, and it affords clients unbelievable pricing together with moral sourcing and one of the best customer support round. To do that, having prices in examine is so essential — and utilizing Woo permits us to do this.”
— Krish Himmatramka, founder and CEO of Do Amore
Even at present, Krish attributes the convenience of Woo as a key to their success, as they at all times try to have one of the best choices for his or her customers. For instance, Do Amore has ushered in a brand new wave of lab-grown diamond engagement rings and jewellery that’s extra accessible and equally as luxurious as conventional choices.
Extra lately, Do Amore added outdated mine reduce lab-grown diamonds to their web site inside simply two days of Taylor Swift and Travis Kelce’s proposal, which prompted a surge in demand for the model. “It was a mission we had on the books for just a few months from now, however as soon as that proposal hit, we knew we wanted to get it executed quick. I don’t assume there’s a single different platform on the planet the place we may have executed this in two days.”
Whereas Do Amore had no difficulty discovering and attracting clients who fell in love with their stunning rings and mission, they have been unable to assist those that wished for extra versatile choices in order that they might pay for his or her dream ring over time.
With none purchase now, pay later choices on the time, they have been dropping at the very least 10% of ready-to-convert clients — if no more — at checkout.
By integrating Affirm to their WooCommerce stack, they rapidly and successfully addressed this downside with none technical or growth downtime. In lower than an hour, they captured extra clients at the next AOV by providing 0% APR and interest-bearing cost choices.*
In 2025, clients paying with Affirm had a median order worth practically $200 USD larger than those that didn’t. It didn’t take lengthy for purchasers to take full benefit of Affirm as soon as it was accessible to them. By partnering with Affirm, Do Amore may now entry the purchasers and gross sales they have been beforehand dropping to their rivals.
Trying forward, Krish’s major aim is to proceed to scale Do Amore: “We’re already, indubitably, one of the best place to purchase an engagement ring globally. Our rings are ethically crafted and make a large social impression — and we ship unbelievable worth to every buyer.”
Occupied with including versatile cost choices to your checkout? Obtain the Affirm extension for WooCommerce to get began.
*Observe: Affirm APR choices are topic to eligibility. See lending phrases at affirm.com/disclosures.
Vanessa has spent her profession writing useful issues for individuals throughout the tech house. Outdoors of labor, she enjoys coaching for triathlon, rotating by way of hobbies, and exploring new locations each city and pure. She has two fluffy cats, maintains just a few succulents, and has far too many books on her TBR shelf.
