Within the monetary yr between 2024 and 2025, the European cross-border ecommerce market reached a turnover of 358.7 billion euros. And 247.5 billion euros, or 70 p.c, of that was generated by on-line marketplaces.
These information come from the sixth version of the “TOP 100 Cross-Border Marketplaces Europe” report from Cross-Border Commerce Europe. Final yr, on-line marketplaces generated 225 billion euros, or 69 p.c of the entire on-line cross-border income. At the moment, the market was value 326 billion euros.
Prime 10 cross-border marketplaces
The report has additionally launched a high 10 of cross-border marketplaces. The checklist is as follows:
| 1 | Amazon |
| 2 | Temu |
| 3 | eBay |
| 4 | AliExpress |
| 5 | Etsy |
| 6 | Vinted |
| 7 | OLX |
| 8 | Zalando |
| 9 | Decathlon |
| 10 | Shein |
Prime 100 marketplaces generate 216.8 billion euros
In line with the report, outstanding on-line platforms like Amazon and eBay nonetheless dominate the cross-border market. They seize greater than half of the marketplace-driven turnover. The highest 100 cross-border marketplaces additionally stand out, with a turnover of 216.82 billion euros. This is a rise of 10 p.c, in comparison with a yr earlier.
Total cross-border GMV is anticipated to extend in 2026
Cross-Border Commerce Europe expects that the share of marketplaces in complete ecommerce GMV will keep regular all through 2026. This alerts a possible market maturation. Nonetheless, total cross-border GMV is anticipated to rise. Not less than 98.2 p.c of holiday makers are forecasted to be cross-border subsequent yr.
