HomeArtificial IntelligenceCan we restore the web?

Can we restore the web?


From addictive algorithms to exploitative apps, knowledge mining to misinformation, the web at present generally is a hazardous place. Books by three influential figures—the mind behind “internet neutrality,” a former Meta government, and the online’s personal inventor—suggest radical approaches to fixing it. However are these luminaries the appropriate individuals for the job? Although every exhibits conviction, and even typically inventiveness, the options they current reveal blind spots.

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The Age of Extraction: How Tech Platforms Conquered the Financial system and Threaten Our Future Prosperity
Tim Wu
KNOPF, 2025

In The Age of Extraction: How Tech Platforms Conquered the Financial system and Threaten Our Future Prosperity, Tim Wu argues that a number of platform firms have an excessive amount of concentrated energy and should be dismantled. Wu, a distinguished Columbia professor who popularized the precept {that a} free web requires all on-line visitors to be handled equally, believes that present authorized mechanisms, particularly anti-monopoly legal guidelines, provide one of the simplest ways to realize this objective.

Pairing financial principle with current digital historical past, Wu exhibits how platforms have shifted from giving to customers to extracting from them. He argues that our failure to know their energy has solely inspired them to develop, displacing opponents alongside the best way. And he contends that comfort is what platforms most frequently exploit to maintain customers entrapped. “The human need to keep away from pointless ache and inconvenience,” he writes, could also be “the strongest pressure on the market.”

He cites Google’s and Apple’s “ecosystems” as examples, displaying how customers can turn into depending on such providers on account of their all-­encompassing seamlessness. To Wu, this isn’t a foul factor in itself. The convenience of utilizing Amazon to stream leisure, make on-line purchases, or assist manage day-to-day life delivers apparent beneficial properties. However when powerhouse firms like Amazon, Apple, and Alphabet win the battle of comfort with so many customers—and by no means let opponents get a foothold—the result’s “trade dominance” that should now be reexamined.

The measures Wu advocates—and that seem probably the most sensible, as they draw on present authorized frameworks and financial insurance policies—are federal anti-monopoly legal guidelines, utility caps that restrict how a lot firms can cost customers for service, and “line of enterprise” restrictions that prohibit firms from working in sure industries.

Columbia College’s Tim Wu exhibits how platforms have shifted from giving to customers to extracting from them. He argues that our failure to know their energy has solely inspired them to develop.

Anti-monopoly provisions and antitrust legal guidelines are efficient weapons in our armory, Wu contends, stating that they’ve been efficiently used towards know-how firms previously. He cites two well-known instances. The primary is the Sixties antitrust case introduced by the US authorities towards IBM, which helped create competitors within the pc software program market that enabled firms like Apple and Microsoft to emerge. The 1982 AT&T case that broke the phone conglomerate up into a number of smaller firms is one other occasion. In every, the general public benefited from the decoupling of {hardware}, software program, and different providers, resulting in extra competitors and selection in a know-how market.

However will previous efficiency predict future outcomes? It’s not but clear whether or not these legal guidelines might be profitable within the platform age. The 2025 antitrust case towards Google—during which a choose dominated that the corporate didn’t must divest itself of its Chrome browser because the US Justice Division had proposed—reveals the boundaries of pursuing tech breakups by the regulation. The 2001 antitrust case introduced towards Microsoft likewise did not separate the corporate from its internet browser and largely saved the conglomerate intact. Wu noticeably doesn’t focus on the Microsoft case when arguing for antitrust motion at present.

Nick Clegg, till just lately Meta’s president of worldwide affairs and a former deputy prime minister of the UK, takes a place very totally different from Wu’s: that making an attempt to interrupt up the most important tech firms is misguided and would degrade the expertise of web customers. In How one can Save the Web: The Risk to World Connection within the Age of AI and Political Battle, Clegg acknowledges Huge Tech’s monopoly over the online. However he believes punitive authorized measures like antitrust legal guidelines are unproductive and might be prevented via regulation, akin to guidelines for what content material social media can and may’t publish. (It’s price noting that Meta is going through its personal antitrust case, involving whether or not it ought to have been allowed to amass Instagram and WhatsApp.)

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How one can Save the Web: The Risk to World Connection within the Age of AI and Political Battle
Nick Clegg
BODLEY HEAD, 2025

Clegg additionally believes Silicon Valley ought to take the initiative to reform itself. He argues that encouraging social media networks to “open up the books” and share their decision-making energy with customers is extra more likely to restore some equilibrium than considering authorized motion as a primary resort.

However some could also be skeptical of a former Meta exec and politician who labored intently with Mark Zuckerberg and nonetheless wasn’t in a position to usher in such modifications to social media websites whereas working for one. What’s going to solely compound this skepticism is the selective historical past present in Clegg’s ebook, which briefly acknowledges some scandals (just like the one surrounding Cambridge Analytica’s knowledge harvesting from Fb customers in 2016) however refuses to debate different pertinent ones. For instance, Clegg laments the “fractured” nature of the worldwide web at present however fails to acknowledge Fb’s personal function on this splintering.

Breaking apart Huge Tech by antitrust legal guidelines would hinder innovation, says Clegg, arguing that the thought “fully ignores the advantages customers achieve from giant community results.” Customers persist with these outsize channels as a result of they will discover “most of what they’re on the lookout for,” he writes, like buddies and content material on social media and low-cost client items on Amazon and eBay.

Wu would possibly concede this level, however he would disagree with Clegg’s claims that sustaining the established order is helpful to customers. “The standard logic of antitrust regulation doesn’t work,” Clegg insists. As a substitute, he believes much less sweeping regulation might help make Huge Tech much less harmful whereas making certain a greater person expertise.

Clegg has seen each side of the regulatory coin: He labored in David Cameron’s authorities passing nationwide legal guidelines for know-how firms to comply with after which moved to Meta to assist the corporate navigate these kinds of nation-specific obligations. He bemoans the trouble and complexity Silicon Valley faces in making an attempt to adjust to differing guidelines throughout the globe, some set by “American federal companies” and others by “Indian nationalists.”

However with the sources such firms command, absolutely they’re greater than outfitted to manage? Provided that Meta itself has beforehand meddled in entry to the web (akin to in India, whose telecommunications regulator in the end blocked its Free Fundamentals web service for violating internet neutrality guidelines), this grievance appears suspect coming from Clegg. What needs to be the true precedence, he argues, isn’t any new nation-specific legal guidelines however a world “treaty that protects the free circulation of knowledge between signatory nations.”

What the previous Meta government Nick Clegg advocates—unsurprisingly—will not be a breakup of Huge Tech however a push for it to turn into “radically clear.”

Clegg believes that these nation-specific know-how obligations—a current one is Australia’s ban on social media for individuals beneath 16—normally mirror fallacies concerning the know-how’s human impression, a topic that may be fraught with nervousness. Such legal guidelines have proved ineffective and have a tendency to taint the general public’s understanding of social networks, he says. There’s some fact to his argument right here, however studying a ebook during which a former Fb government dismisses techno-determinism—that’s, the argument that know-how makes individuals do or assume sure issues—could also be chilly consolation to those that have seen the hurt know-how can do.

In any case, Clegg’s defensiveness about social networks might not achieve a lot favor from customers themselves. He stresses the necessity for extra private accountability, arguing that Meta doesn’t ever intend for customers to remain on Fb or Instagram endlessly: “How lengthy you spend on the app in a single session will not be practically as vital as getting you to return again over and over.” Social media firms need to serve you content material that’s “significant to you,” he claims, not “merely to offer you a momentary dopamine spike.” All this feels disingenuous at finest.

What Clegg advocates—unsurprisingly—will not be a breakup of Huge Tech however a push for it to turn into “radically clear,” whether or not by itself or, if needed, with the assistance of federal legislators. He additionally desires platforms to carry customers extra into their governance processes (by utilizing Fb’s mannequin of group boards to assist enhance their apps and merchandise, for instance). Lastly, Clegg additionally desires Huge Tech to offer customers extra significant management of their knowledge and the way firms akin to Meta can use it.

Right here Clegg shares widespread floor with the inventor of the online, Tim Berners-Lee, whose personal proposal for reform advances a technically particular imaginative and prescient for doing simply that. In his memoir/manifesto This Is for Everybody: The Unfinished Story of the World Extensive Internet, Berners-Lee acknowledges that his preliminary imaginative and prescient—of a know-how he hoped would stay open-source, collaborative, and fully decentralized—is a far cry from the online that we all know at present.

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This Is for Everybody: The Unfinished Story of the World Extensive Internet
Tim Berners-Lee
FARRAR, STRAUS & GIROUX, 2025

If there’s any surviving manifestation of his authentic challenge, he says, it’s Wikipedia, which stays “most likely the very best single instance of what I wished the online to be.” His finest concept for shifting energy from Silicon Valley platforms into the arms of customers is to offer them extra knowledge management. He pushes for a common knowledge “pod” he helped develop, often called “Strong” (an abbreviation of “social linked knowledge”).

The system—which was initially developed at MIT—would provide a central web site the place individuals may handle knowledge starting from bank card info to well being data to social media remark historical past. “Fairly than have all these things siloed off with totally different suppliers throughout the online, you’d be capable of retailer your total digital info path in a single personal repository,” Berners-Lee writes.

The Strong product might appear like a sort of silver bullet in an age when knowledge harvesting is acquainted and knowledge breaches are rampant. Inserting better management with customers and enabling them to see “what knowledge [i]s being generated about them” does sound like a tantalizing prospect.

However some individuals might have considerations about, for instance, merging their confidential well being data with knowledge from private units (like coronary heart fee data from a wise watch). Regardless of how a lot person management and decentralization Berners-Lee might promise, current knowledge scandals (akin to instances during which period-tracking apps misused purchasers’ knowledge) could also be on individuals’s minds.

Berners-Lee believes that centralizing person knowledge in a product like Strong may save individuals time and enhance day by day life on the web. “An alien coming to Earth would assume it was very unusual that I needed to inform my cellphone the identical issues repeatedly,” he complains concerning the expertise of utilizing totally different airline apps at present.

With Strong, all the things from vaccination data to bank card transactions could possibly be saved inside the digital vault and plugged into totally different apps. Berners-Lee believes that AI may additionally assist individuals make extra use of this knowledge—for instance, by linking meal plans to grocery payments. Nonetheless, if he’s optimistic on how AI and Strong may coordinate to enhance customers’ lives, he’s obscure on methods to guarantee that chatbots handle such private knowledge sensitively and safely.

Berners-Lee usually opposes regulation of the online (besides within the case of youngsters and social media algorithms, the place he sees a real want). He believes in web customers’ particular person proper to manage their very own knowledge; he’s assured {that a} product like Strong may “course-correct” the online from its present “exploitative” and extractive route.

Of the three writers’ approaches to reform, it’s Wu’s that has proven some effectiveness of late. Firms like Google have been pressured to offer opponents some benefit by knowledge sharing, they usually have now seen limits on how their programs can be utilized in new merchandise and applied sciences. However within the present US political local weather, will antitrust legal guidelines proceed to be enforced towards Huge Tech?

Clegg might get his means on one difficulty: limiting new nation-specific legal guidelines. President Donald Trump has confirmed that he’ll use tariffs to penalize nations that ratify their very own nationwide legal guidelines concentrating on US tech firms. And given the posture of the Trump administration, it doesn’t appear probably that Huge Tech will see extra regulation within the US. Certainly, social networks have appeared emboldened (Meta, for instance, eliminated fact-checkers and relaxed content material moderation guidelines after Trump’s election win). In any case, the US hasn’t handed a serious piece of federal web laws since 1996.

If utilizing anti-monopoly legal guidelines by the courts isn’t attainable, Clegg’s push for a US-led omnibus deal—setting consensual guidelines for knowledge and acceptable requirements of human rights—could be the solely method to make some extra rapid enhancements.

Ultimately, there may be not more likely to be any single repair for what ails the web at present. However the concepts the three writers agree on—better person management, extra knowledge privateness, and elevated accountability from Silicon Valley—are absolutely the outcomes we must always all struggle for.

Nathan Smith is a author whose work has appeared within the Washington Publish, the Economist, and the Los Angeles Occasions.

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