Google has formally launched the brand new grouped sponsored label within the search outcomes. That is the place Google teams a number of advertisements underneath one bigger sponsored label, after which locations a “conceal” button on the finish of the sponsored outcomes. Google says that is to make navigation simpler, however I believe it’s to drive extra clicks (seemingly confused clicks on advertisements – at the very least within the brief time period).
Google started testing this again in Could after which expanded the take a look at a couple of weeks in the past and now it’s dwell.
Google wrote, “To make navigation even simpler, we’re updating how we present advertisements on Search.” Simpler? From what we heard, it makes it extra complicated to know which is an advert and which isn’t. Particularly with dynamic advert placement – or perhaps Google is completed with dynamic advert placement. I requested Google about this and Google instructed me, “but when it does [continue this test] the textual content advertisements might be within the new label grouping. It is potential to have just one textual content advert within the group and it is going to be labeled “Sponsored end result” with the Conceal button as a footer.”
I believe this new advert format results in extra clicks on advertisements, not fewer clicks on advertisements.
Google continued to write down:
Textual content advertisements on the search outcomes web page will now be grouped with a single “Sponsored outcomes” label. This new, bigger label stays seen as individuals scroll, making it clear which ends up are sponsored — upholding our industry-leading requirements for advert label prominence. We’re additionally including a brand new “Conceal sponsored outcomes” management that lets you collapse textual content advertisements with a single click on if you wish to focus solely on natural outcomes. In our testing, we discovered that the brand new design helps individuals navigate the highest of the web page extra simply. The brand new design retains the dimensions of advertisements the identical and also you’ll nonetheless by no means see greater than 4 textual content advertisements in a grouping.
The brand new “Sponsored” label additionally applies to different advert items on the search outcomes web page, like Purchasing advertisements. These updates are at present rolling out globally on desktop and cell.
Here’s a video of it in motion from Google:
Here’s a screenshot of the desktop model:
I used to be going to share this morning that I have been seeing the brand new advert format A LOT over the previous few days. Is smart it is rolling out now… And to be clear, IMO that is going to trigger severe confusion for some customers. I feel many will see them as natural when they’re lumped… https://t.co/wDEsBMuAGP
— Glenn Gabe (@glenngabe) October 13, 2025
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