Zalando has taken new steps in Southern Europe. The German firm has launched a devoted web site for Portugal. Moreover, Zalando has began promoting magnificence merchandise in Spain, which haven’t but been a part of the providing within the neighboring nation.
On-line client spending in Portugal final yr was round 4.1 billion euros, however it’s anticipated to develop to over 6.6 billion euros by 2029. With an providing of 200,000 objects in clothes, footwear, equipment, and sports activities items, Zalando is now getting into the market.
“We’re notably proud to introduce our modern tech, together with the Zalando AI assistant and Development Spotter, designed to make vogue discovery extra personalised, inspiring, and enjoyable”, writes Eloisa Siclari, Normal Supervisor Southern Europe, on LinkedIn. “This launch additionally unlocks new progress alternatives for native vogue companies. A linked Europe, certainly! Welcome to the Zalando universe, Portugal!”
Zalando now energetic in 26 international locations
The opening of Zalando.pt marks the corporate’s first worldwide enlargement since 2022, when it entered Hungary and Romania. The yr earlier than, Zalando launched in Lithuania, Slovakia, and Slovenia. The corporate is now current in 26 international locations, with plans for 28 by the tip of the yr: launches for Greece and Bulgaria are nonetheless to return. Zalando.gr and Zalando.bg aren’t but stay.
Upcoming launches in Greece and Bulgaria
Zalando is using a wave of success, with consecutive quarters of income and revenue progress. Over the previous yr, Zalando gained over 3 million new prospects, and with the brand new on-line retailer launches, the variety of prospects is predicted to proceed rising. Moreover, the acquisition of About You is predicted to remodel Zalando right into a B2B powerhouse.
Magnificence in Spain
Whereas Zalando is new to Portugal, the corporate has been energetic in Spain since 2012 with a devoted web site. Following a number of different markets, the corporate has now began promoting magnificence merchandise in Spain, starting from skincare objects to perfumes. “We’re satisfied that magnificence will make the Zalando expertise much more full, inspiring, and related for our prospects”, says Siclari about this enlargement in Spain, the place on-line client spending can be on the rise.
‘The Zalando expertise in Spain will likely be extra full, inspiring, and related’
Relating to the sweetness class providing in Spain, Siclari says: “From a B2B perspective, we proceed to deal with a fastidiously curated, high-quality collection of each worldwide and native manufacturers.”
