HomeSEOGoogle updates Misrepresentation coverage for Buying Advertisements and free listings

Google updates Misrepresentation coverage for Buying Advertisements and free listings


Google is clarifying its Misrepresentation coverage for Buying adverts and free listings. The replace doesn’t change enforcement however provides extra examples and steerage to assist advertisers comply.

  • Enforcement clarification: Google added examples associated to non-delivery and inoperable return or refund processes. These are clarifications, not new guidelines.
  • Assist clarification: New steerage explains finest practices for sustaining compliance and gives extra element on the appeals course of.

Why we care. Advertisers now have clearer expectations about what counts as misrepresentation. This will help forestall coverage violations, scale back account suspensions, and enhance buyer belief.

Backside line. Advertisers ought to evaluate the up to date coverage and steerage to make sure their Buying adverts and free listings stay compliant, particularly round supply guarantees and return processes.

Learn extra. Examine the total Misrepresentation coverage for Buying adverts and free listings for particulars on the up to date steerage.


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Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra. In 2008, Anu’s profession began with delivering digital advertising and marketing campaigns (principally however not completely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising and marketing departments by inspiring management each on company, consumer and advertising and marketing tech facet. Outdoors modifying Search Engine Land article she is the founding father of PPC networking occasion – PPC Reside and host of weekly podcast PPC Reside The Podcast.
She can be a world speaker with a few of the phases she has introduced on being SMX (US, UK, Munich, Berlin), Mates of Search (Amsterdam, NL), brightonSEO, The Advertising and marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Reside, AdWorld Expertise (Bologna, IT) and extra.

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