Google Analytics now lets advertisers mechanically import price knowledge from Meta and TikTok via new native integrations, streamlining cross-channel efficiency monitoring.
Why we care. This replace provides entrepreneurs a unified view of advert spend and ROI throughout main platforms — with out counting on guide uploads or third-party connectors — serving to them higher evaluate effectivity between Google, Meta, and TikTok campaigns.
The main points:
- The integrations mechanically pull as much as 24 months of historic advert price knowledge from Meta and TikTok.
- Customers should delete any overlapping guide imports to keep away from duplicate or inflated knowledge, as Analytics gained’t de-duplicate information between strategies.
- As soon as arrange, the function supplies ongoing automated updates for real-time marketing campaign price visibility.
The underside line. With Meta and TikTok price imports, Google Analytics is changing into a extra full hub for paid media evaluation — decreasing knowledge silos and bettering cross-platform visibility for advertisers.
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