Giant worldwide on-line platforms have grown quickly within the Netherlands in recent times. Nevertheless, native gamers nonetheless dominate the market. Based on the most recent Twinkle100, AliExpress, Shein and Temu aren’t among the many ten largest on-line retailers within the nation. Removed from it. Amazon has additionally taken a step again, in each turnover and rating.
Yearly, on-line retailers within the Netherlands are ranked within the Twinkle100. It is a publication by ecommerce commerce journal Twinkle. For years, the record was led by Dutch on-line market bol. The record contains 300 corporations, which have reported their on-line gross sales (excluding returns and VAT, together with market gross sales) for final yr within the Netherlands. If they didn’t report their numbers, the gross sales numbers had been estimated.
Development of 6.4%
The overall turnover of the 300 largest on-line retailers within the Netherlands elevated 6.4 % in 2024. It reached nearly 29.5 billion euros. That’s greater than the recorded whole on-line client spending on merchandise in that very same yr. Based on the most recent Thuiswinkel Market Monitor, that amounted to 21.4 billion euros.
A complete of 29.5 billion euros in on-line income
One clarification for the upper whole is the truth that platform gross sales within the Twinkle100 rely for each {the marketplace} and the gross sales accomplice. It’s clear that the 300 corporations within the publication collectively management a really massive share of the market.
The brand new high 10
With Bol, Albert Heijn, and Coolblue, the highest of the Twinkle100 is usually Dutch, identical to final yr. Three different Dutch corporations are decrease within the high 10: Picnic, Jumbo, and Belsimpel. Final yr, there have been seven nationwide gamers within the high 10: wehkamp has dropped out, as has Apple. Ikea and MediaMarkt are again within the high ten, collectively accounting for greater than 13.4 billion euros in on-line gross sales.
The highest 10 of the Twinkle100 2025 (for the 2024 monetary yr) is as follows:
| Nr. | naam | Omzetbedrag | |
| 1. | – | bol | 4.674.000.000 |
| 2. | – | Albert Heijn | 2.068.000.000 |
| 3. | – | Coolblue | 1.538.600.000 |
| 4. | ⬆️ | Zalando | 1.040.000.000 |
| 5. | ⬇️ | Amazon | 1.000.000.000 |
| 6. | – | Picnic | 880.000.000 |
| 7. | – | Jumbo | 724.000.000 |
| 8. | ⬆️ | Ikea | 512.000.000 |
| 9. | ⬆️ | MediaMarkt | 505.000.000 |
| 10. | ⬇️ | Belsimpel | 468.510.000 |
Zalando has climbed to fourth place, the place it was two years in the past. Amazon surpassed Zalando final yr, however has now taken a step again. Final yr, the American firm was additionally estimated to have larger gross sales (1.2 billion euros).
In Germany, Amazon is by far the biggest ecommerce participant, with over 15 billion euros in gross sales and over 52 billion euros in whole buying and selling quantity. In Dutch ecommerce, the tech large has to accept fifth place within the Twinkle rating.
Chinese language platforms
In thirty second place, Temu is the highest-ranking Chinese language participant within the Twinkle100, with an estimated turnover of 160 million euros within the Netherlands. AliExpress (thirty seventh with 150 million euros) and Shein (forty eighth with 114 million euros) observe behind. Temu, which now not sees its Dutch buyer base rising, has climbed 23 locations on the record.
Temu, AliExpress and Shein aren’t included within the high 30
AliExpress, which claims to have over 12 million Dutch customers, is six locations larger than final yr. Shein grew by way of income, however dropped one place within the rating. Final yr, the expansion of overseas platforms within the Twinkle100 was placing, however based on the brand new record, the expansion price of many overseas gamers has now slowed significantly.
Different rating
ECDB, a writer of ecommerce statistics, just lately revealed a high 100 record of on-line retailers within the Netherlands in 2024. The German firm makes use of transaction information for this rating. One placing characteristic of this rating is that Picnic, as an app-only participant, was not listed. Grocery store chain Dirk (which has a procuring basket however no ordering possibility on its web site) is on the record.
Main variations
There are main variations between the 2 rankings, particularly with regard to the evaluation of worldwide gamers: there are not any Chinese language corporations within the Twinkle100 high 10, whereas the ECDB record contains no fewer than three: AliExpress, Shein, and Temu.
