Microsoft is formally winding down its DSP, Microsoft Make investments, and naming Amazon DSP as its most well-liked transition companion – a transfer that deepens ties between the 2 tech giants and reshapes Microsoft’s promoting technique.
Beginning Feb. 28, 2026, Microsoft will sundown Microsoft Make investments because it shifts focus to its core promoting merchandise: Microsoft Promoting Platform, Monetize, and Curate. The corporate says the partnership with Amazon DSP will guarantee advertisers expertise a clean transition and proceed attaining efficiency targets.
Why we care. Microsoft’s transfer to sundown its DSP and align with Amazon DSP means advertisers who use Microsoft Make investments, might want to migrate campaigns, knowledge, and workflows – however in return, they’ll achieve entry to Amazon’s highly effective viewers insights, premium stock, and stronger efficiency capabilities throughout each Amazon and Microsoft ecosystems.
The small print. Microsoft Monetize can even be part of Amazon Advertisements’ Licensed Provide Alternate program, enabling Amazon DSP advertisers to entry premium Microsoft stock and curated offers that mix Amazon procuring insights with Monetize’s provide. Publishers utilizing Microsoft Monetize achieve expanded entry to high-quality demand and improved monetization effectivity.
What they’re saying. Microsoft emphasised its dedication to supporting clients by the transition, calling Amazon DSP a “pure match” for advertisers in search of scale, efficiency, and transparency.
Backside line. As Microsoft pivots towards conversational and AI-driven promoting, this collaboration gives advertisers a seamless bridge between the 2 platforms.
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