What makes one advertising podcast higher than the subsequent?
Its means to get me pondering—and when its hosts are equal components entertaining and educated.
To decide on my favorites, I unearthed some advertising podcast playlists on Spotify, then gave every of them a pay attention. I additionally tuned in to common sequence, similar to Neil Patel’s Advertising College, throughout my commutes.
Right here’s what made the minimize, in no explicit order (bear in mind to forged your vote!):
Host: Tim Soulo
Matters: search engine marketing, advertising
Frequency: It varies
Avg. episode time: 90 minutes
Web site: Ahrefs Podcast
Hear on: Spotify, Apple Podcasts, YouTube, Amazon Music, Audible
Seeking to study from the brightest minds in on-line enterprise and digital advertising? Ahrefs Podcast is for you!
In every episode, Tim Soulo (Ahrefs’ CMO) interviews one sensible marketer, digging into their profession, philosophy, targets, and extra. Season one options interviews with Rand Fishkin, Peep Laja, Dom Wells, Adam Singer, Laura Roeder, and David Fallerme.
We’re clearly tremendous biased right here, however we expect it’s the most effective search engine marketing and advertising podcasts there is! 😉
Host: Louis Grenier
Matters: Advertising, branding, product advertising, advertising psychology, content material advertising, CRO
Frequency: Weekly
Web site: Swipe Information
Hear on: Spotify, Apple Podcasts
Famed entrepreneur Gary Vaynerchuk might have made a very good level when he stated entrepreneurs spoil the whole lot.
However advertising doesn’t deserve its unhealthy rep, and HotJar alumnus Louis Grenier is decided to alter that by way of Everybody Hates Entrepreneurs.
His weekly episodes cowl evergreen subjects similar to buyer analysis, advertising technique, and model positioning—with the goal of instructing entrepreneurs the way to generate stable outcomes with out resorting to sleazy, spammy techniques.
Previous friends embrace Joe Glover of on-line neighborhood The Advertising Meetup and Rand Fishkin, founding father of market analysis software SparkToro and co-founder of Moz.
Hosts: Neil Patel, Eric Siu
Matters: All issues advertising
Frequency: Day by day
Web site: MarketingSchool.io
Hear on: Spotify, Apple Podcasts
On this podcast, Neil Patel and Eric Siu—CEO of promoting company Single Grain—sort out all method of promoting subjects.
What’s spectacular is that they’ve over 1,900 episodes underneath their belt, with every lasting roughly six minutes or much less. This makes the episodes digestible and straightforward to hearken to on the go.
I notably like how on-trend and well timed the podcast is. In current episodes, the duo discusses NFTs in relation to advertising and why Web3 is the way forward for advertising.
It’s an effective way to remain on the heartbeat of tendencies. Plus, the knowledge discovered makes for a wonderful dialog starter.
Hosts: Ralph Burns, Kaslim Aslam
Matters: Paid advertising, social media, content material advertising, search engine marketing
Frequency: Twice weekly
Web site: Perpetual Site visitors
Hear on: Spotify, Apple Podcasts
As its title suggests, Perpetual Site visitors focuses on the way to drive extra visitors to your corporation. The podcast covers all issues associated to digital advertising, together with Fb adverts and social media advertising, search engine marketing, and the way to promote high-ticket merchandise.
When you’re feeling overwhelmed by the 300+ episodes within the podcast’s repository, we advocate beginning with this one. In it, Ahrefs’ Michal Pecánek discusses how the corporate employed search engine marketing methods to arrange its Wikipedia web page.
Host: Spencer Haws
Matters: Online marketing, search engine marketing
Frequency: Each 7-10 days
Web site: Area of interest Pursuits
Hear on: Spotify, Apple Podcasts
When you’re interested by studying the way to earn cash by way of area of interest affiliate web sites, make Area of interest Pursuits your go-to podcast.
In every episode that roughly spans 60 minutes, host Spencer Haws chats with a distinct segment website proprietor about their successes, failures, and techniques.
These visitor audio system typically have wildly related but distinctive tales (oxymoronic, we all know!) about rising from 0 to 100K a month or utilizing a job loss as gasoline to change into a profitable affiliate marketer.
Right here’s one which makes for a enjoyable place to begin:
Host: Seth Godin
Matters: Creativity, tradition
Frequency: Weekly
Web site: Akimbo
Hear on: Spotify, Apple Podcasts
Writer and marketer Seth Godin is a family title. In his soothing podcast sequence, he invitations listeners to contemplate the affect of tradition on their lives and the way they’ll change issues.
Seth is nicely positioned to reply these questions too, given he’s penned a slew of common titles, together with “This Is Advertising” and “Permission Advertising.”
However don’t count on to select up advertising ideas or methods; somewhat, every episode challenges your beliefs and encourages you to suppose otherwise. These are vital and underrated abilities you should utilize in advertising, and also you’d do nicely beginning right here:
Hosts: Ciaran Rogers, Daniel Rowles
Matters: All issues digital advertising
Frequency: Weekly
Web site: Digital Advertising Podcast
Hear on: Spotify, Apple Podcasts
This ad-free podcast started over a decade in the past, so there’s loads of content material to sift by way of. However first, a backgrounder: Daniel Rowles is a speaker and CEO of on-line studying platform Goal Web, and Ciaran Rogers is a digital advertising specialist and coach.
Collectively, their banter and insightful discussions make for an entertaining pay attention. Some current subjects explored embrace app retailer optimization, viewers intelligence instruments, and my private favourite: the toxicity of social media, that includes a case research of worldwide magnificence model Lush.
Right here’s a current episode to get you began:
Hosts: Molly Pittman, Ezra Firestone, John Grimshaw
Matters: Social media advertising, digital advertising, content material advertising, e mail advertising
Frequency: Weekly to twice weekly
Web site: Sensible Marketer
Hear on: Spotify, Apple Podcasts
The title of this podcast appears like a daring declare. However fortunately, every episode all the time leaves me feeling somewhat smarter.
Hosts Molly Pittman, Ezra Firestone, and John Grimshaw are veteran entrepreneurs and educators in their very own proper, so you’ll be able to count on a lot of private sharing on how they every discovered success.
However their conversations can get pretty technical. Previous episodes have explored paid advert methods, enterprise e-book suggestions, and e mail advertising methods. Therefore, we expect this podcast is a greater match for mid-level entrepreneurs and up.
Host: John Jantsch
Matters: Branding, content material advertising, entrepreneurship, search engine marketing
Frequency: Twice weekly
Web site: Duct Tape Advertising Podcast
Hear on: Spotify, Apple Podcasts
John Jantsch is kind of the influencer, as chances are you’ll know. And his podcast sequence is an extension of his consultancy agency, Duct Tape Advertising.
Every episode spans round quarter-hour and focuses totally on enterprise advertising ideas, techniques, and sources, such as:
- Constructing a strategic accomplice community.
- Branding with goal.
- Artistic methods to gasoline your referral engine.
These discussions, together with the slew of influential visitor audio system like Seth (who made an look in our earlier entry) and Kara Goldin, make the present value each minute.
Host: Benjamin Shapiro
Matters: search engine marketing, tech search engine marketing, content material advertising, cellular app advertising
Frequency: Day by day
Web site: MarTechPod
Hear on: Spotify, Apple Podcasts
Benjamin, whom we talked about earlier, is kinda obsessive about advertising. Along with The Martech Podcast, he additionally hosts Voices of Search, which we featured in our finest search engine marketing podcasts roundup.
This sequence is helpful should you’re interested by rising your basic advertising information. Count on to select up tips about boosting your content material manufacturing technique by way of SaaS, scaling enterprise operations, and cellular app advertising.
Regardless of the technical nature of those subjects, every episode is appropriate for even “inexperienced” entrepreneurs and opens with a “Advertising Minute” section that includes a 60-second pace chat with an business knowledgeable.
Have a pay attention right here:
Host: Stephan Spencer
Matters: search engine marketing, digital advertising, content material advertising, copywriting
Frequency: Weekly
Web site: Advertising Communicate
Hear on: Spotify, Apple Podcasts, YouTube Music
Stephan Spencer is a educated search engine marketing, creator, and strategist. Naturally, his experience is aptly displayed in his podcast.
You’ll discover over 250 hours’ value of content material, with every episode averaging 60 minutes. Some basic subjects coated embrace the way to grasp content material advertising, search engine marketing methods, and storytelling in video advertising.
A roster of nice friends has been featured on the present, from Eli Schwartz discussing the artwork of product-led search engine marketing to progress marketer Dennis Goedegebuure’s deep dive into data-driven storytelling in advertising.
Hosts: Shaan Puri, Sam Parr
Matters: Entrepreneurship, basic advertising
Frequency: Twice weekly
Web site: MFMPod
Hear on: Spotify, Apple Podcasts, YouTube Music, YouTube
Whereas not strictly advertising centered, we just like the conversations on profitable entrepreneurs in My First Million. A plus level: It’s produced by The Hustle, the well-loved enterprise and tech publication (which HubSpot later acquired) based by co-host Sam Parr.
Remaining ideas
In its place podcast technique, pick an business knowledgeable you admire and do some sleuthing to search out the podcasts they’ve guest-spoken on. This fashion, you’ll be able to simply study from somebody you respect.
Did I miss any good advertising podcasts? Ping me on Twitter.
