Microsoft has rolled out a redesigned Bing Locations for Enterprise platform, shifting enterprise itemizing administration to bing.com/forbusiness and introducing a brand new suggestion device with streamlined import workflows.
The platform lets companies create and handle listings throughout Bing Search and Bing Maps without charge. Consolidating the expertise underneath the Bing.com area is supposed to make the product simpler to seek out and use.
Why Did Microsoft Rebuild It?
Microsoft says the redesign follows months of analysis with enterprise homeowners who reported problem discovering the product, navigating the interface, and importing areas at scale.
Microsoft wrote:
“Earlier than we wrote a single line of code, we spent months listening to enterprise homeowners about their challenges and objectives.”
Right here’s what Microsoft added after these discussions.
What’s New?
Improved Google Enterprise Profile Import
For multi-location manufacturers and businesses, Microsoft has overhauled the Google import circulate.
The replace goals to protect key attributes, corresponding to names, hours, and speak to particulars, whereas additionally introducing extra environment friendly administration options, together with dashboards, bulk modifying, and real-time standing updates.
Advice Device
A brand new Advice Device evaluates itemizing well being and suggests particular additions, corresponding to images, web site and social hyperlinks, hours, and category-specific gadgets. For eating places, that may embrace menu hyperlinks or on-line ordering.
The characteristic is designed to assist homeowners who could also be newer to native search engine marketing prioritize high-impact fields.
Computerized Migration
Present Bing Locations customers and their listings are being migrated robotically. Logging in with current credentials redirects to the brand new expertise.
What’s Subsequent
Microsoft says extra updates will roll out within the coming months, together with deeper integrations with Bing Maps and Copilot and expanded assist for businesses and companions.
Why This Issues
A Bing Locations profile can seem in Bing search outcomes and on Bing Maps. That features the map outcomes and the place web page folks see after they click on by way of for instructions, name, or web site information.
Claiming and holding your itemizing updated helps Microsoft present correct location, hours, and speak to particulars throughout Bing’s native outcomes and Maps. Briefly, you management what prospects see after they discover you on Bing.
The improved Google import course of simplifies holding your Bing itemizing in line with your Google Enterprise Profile.
Availability
The brand new Bing Locations for Enterprise is reside at bing.com/forbusiness.
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