Entrepreneurs have lengthy struggled to attach their wealthy viewers knowledge with advert platforms rapidly and securely. The end result has usually been slower campaigns, stale knowledge, and missed alternatives.
These obstacles for entrepreneurs generally is a factor of the previous, because of Magnite Entry Suite obtainable on Databricks Market. Prospects now have a direct technique to share viewers knowledge securely, in actual time, and with out shifting recordsdata. Utilizing Delta Sharing, knowledge stays ruled inside Databricks however is immediately accessible to Magnite for activation.
Why Magnite + Databricks?
Databricks clients usually maintain massive quantities of priceless first-party knowledge: who their clients are, what they purchase, and the way they have interaction. Magnite supplies entry to a large community of premium publishers and streaming providers the place advertisements might be positioned, offering 99% of CTV provide protection and 97% of general omnichannel provide protection, in accordance with the most recent Jounce Provide Benchmarking Report (Sep 2025). Magnite’s complete protection within the CTV ecosystem maintains a greater than 27% lead over the subsequent firm within the examine.
Bringing these collectively means manufacturers and companies can use the info they already belief in Databricks, and Magnite can match it to the appropriate advert stock on the proper time. The connection is safe, quick, and designed for scale.
Databricks Market is an open market for knowledge, analytics and AI, powered by Delta Sharing. Delta Sharing is Databricks’ open supply strategy that allows clients to share reside knowledge throughout platforms, clouds and areas with robust safety and governance.
Databricks clients can now simply entry the top-tier advert stock, together with Linked TV (CTV), on-line video, and show advertisements. With Delta Sharing, Databricks clients can deliver their viewers knowledge immediately and safely into Magnite, eliminating the necessity to manually copy and export recordsdata. This not solely saves time, however helps hold knowledge extra ruled.
Advantages for Databricks clients
This partnership helps clients put their very own knowledge to work in promoting, whereas staying accountable for it. This consists of:
- Manufacturers: Manufacturers can re-engage their audiences. A retailer, for instance, can share a section of buyers who deserted carts and have Magnite serve advertisements reminding them of the merchandise they left behind. This will increase the probabilities of recovering misplaced gross sales.
- Companies can design extra refined methods for a number of purchasers. They’ll analyze knowledge securely in Databricks, create new audiences, and share them with Magnite. Companies additionally profit from clear reporting, displaying purchasers how their knowledge drove marketing campaign outcomes immediately.
- Publishers: Publishers can enrich their stock with first-party viewers knowledge in a safe and privacy-conscious means. For example, a streaming writer can onboard subscriber segments into Magnite to create extra tailor-made packages for advertisers, growing yield whereas sustaining management over their knowledge.
Understanding buyer journey
Right here’s how a typical workflow would possibly search for a model utilizing Databricks and Magnite collectively:
1. Determine the viewers – The model desires to succeed in clients who added objects to their on-line carts however by no means accomplished checkout.
2. Phase in Databricks – They construct a brand new desk in Databricks with nameless IDs for these clients.
3. Share with Magnite – Utilizing Delta Sharing, the info by no means leaves Databricks. As a substitute, Magnite will get a ruled, real-time view of the section.
4. Activate the marketing campaign – Magnite delivers advertisements to these customers throughout premium areas, together with linked TV, on-line video, and show.
5. Measure and refine – The model tracks outcomes again in Databricks, seeing which advertisements convert and adjusting their marketing campaign with reside suggestions.
This closed-loop course of ensures that each marketing campaign is not only launched, however repeatedly optimized, turning insights into motion and knowledge into income.
Getting Began
By bridging the hole between priceless viewers knowledge and efficient advert activation, the partnership between Databricks and Magnite gives a robust resolution for contemporary entrepreneurs. Fascinated about reworking your buyer knowledge onboarding and activation workflow? Discover the Magnite Knowledge Onboarding itemizing in Databricks Market immediately, and uncover tips on how to unify advertising and marketing knowledge, activate audiences at scale, and optimize marketing campaign outcomes—all in a seamless, built-in workflow.
