Samsung Electronics immediately introduced that it has been honored because the 2025 Advertiser of the 12 months by Spikes Asia, the oldest and most prestigious award for creativity and advertising and marketing effectiveness within the APAC area.
This recognition highlights Samsung’s continued dedication to fixing challenges for customers with modern and impactful know-how options, which is dropped at life by means of pioneering campaigns and forward-thinking initiatives that join with audiences in significant methods. The win marks Samsung Electronics’ second time receiving Advertiser of the 12 months at Spikes Asia, with the primary awarded in 2017.
“We’re extraordinarily honored to obtain this prestigious award. As an organization with deeply rooted beliefs in openness, we try to replicate this ethos in the whole lot we do. This recognition is very significant as we proceed to increase our openness storytelling by means of modern applied sciences and advertising and marketing experiences that make a constructive influence on each individuals and the trade as an entire,” mentioned Stephanie Choi, EVP & Head of Advertising and marketing, Cell eXperience Enterprise, Samsung Electronics. “By mixing know-how and storytelling to create deeper connections with customers, now we have labored alongside our wonderful company companions to carry our model values to life in thrilling methods – participating, inspiring and redefining what’s doable in promoting. We’re thrilled our efforts have been acknowledged and stay dedicated to delivering much more impactful experiences to our audiences.”
Persistently delivering groundbreaking artistic campaigns over time, Samsung stays one of the awarded firms at Spikes Asia. Taking dwelling 4 awards throughout a number of classes in 2024 at Spikes Asia, the “Attempt Galaxy Fold” marketing campaign revolutionized the way in which customers have interaction with foldable know-how. By permitting customers to sync two telephones facet by facet, the marketing campaign offered curious customers with a hands-on expertise of the Galaxy Z Fold’s expansive show and intuitive interface optimized for seamless multitasking. Taking dwelling a Gold Spike and Silver Spike in Model Expertise & Activation, a Digital Craft Silver Spike and a Direct Bronze Spike, this modern marketing campaign bolstered the model values of Galaxy and actually resonated with customers to create stronger consideration of foldable smartphones transferring ahead.
Samsung’s “Flipvertising” marketing campaign – which garnered the Grand Prix in each the Artistic Knowledge and Direct classes in 2023 – emphasised the model’s ongoing dedication to excellence in artistic promoting. The marketing campaign took a singular method to achieve audiences by enabling them to take possession of their very own search expertise. By flipping conventional promoting ideas on their head, Samsung empowered its Gen Z viewers to find an natural, rewarding journey with the Galaxy Z Flip4, demonstrating Samsung’s experience in delivering charming but genuine campaigns.
“Samsung’s groundbreaking work in mixing know-how with creativity continues to push the boundaries of what’s doable in advertising and marketing. Its capability to attach with audiences in such a significant approach displays the way forward for the trade, and we’re proud to recognise it because the 2025 Advertiser of the 12 months,” mentioned Simon Prepare dinner, CEO, LIONS and Spikes Asia. “Its achievements encourage entrepreneurs globally, and this award acknowledges the unimaginable influence its campaigns have made throughout APAC and past.”
The Advertiser of the 12 months Award might be introduced to Stephanie Choi, EVP & Head of Advertising and marketing, Cell Expertise Enterprise, Samsung Electronics on the 2025 Spikes Asia Awards ceremony which is able to happen on the Swissôtel The Stamford in Singapore on Thursday, April 24, 2025.
