Google is updating the Google Advertisements Misrepresentation coverage regarding Dishonest Pricing Practices. It will require advertisers to reveal the cost mannequin or full expense {that a} consumer will incur earlier than and after buy, and make clear any false or deceptive impressions of the price of a services or products.
Google wrote, they “will start implementing the coverage replace on October 28, 2025, with full enforcement ramping up over roughly 4 weeks.”
What’s new? Google mentioned:
(1) Advertisers should clearly and conspicuously disclose the cost mannequin or full expense {that a} consumer will bear earlier than and after buy.
(2) Pricing practices that create a false or deceptive impression of the price of a services or products, resulting in inflated or sudden fees are prohibited. This consists of, however isn’t restricted to:
- Bait-and-switch techniques: Deceptively promoting a services or products at an attractive, usually unrealistic, low worth to lure prospects, with no real intent to promote it, solely to stress them into shopping for a special, sometimes costlier or inferior, various as soon as they’re engaged.
- Worth Exploitation: Exploiting people in susceptible conditions or below duress, leveraging their instant want or lack of cheap alternate options to demand a cost considerably larger than the prevailing market price. For instance, a locksmith threatening to depart the shopper except a value above what was quoted is paid on the spot
- Selling apps as free when a consumer should pay to put in the app
- Selling a free trial with out clearly stating the trial interval or that the consumer can be robotically charged on the finish of the trial
Violations of this coverage won’t result in instant account suspension with out prior warning. A warning can be issued, at the least 7 days, previous to any suspension of your account.
Google mentioned it’s best to evaluate this coverage replace to find out whether or not or not any of your adverts fall in scope of the coverage, and if that’s the case, take away these adverts earlier than October 28, 2025.
This can be a minor replace to the prevailing coverage round dishonest pricing practices (https://t.co/xiXl3fVmg4) to replicate that it applies to each deceptive pricing earlier than and after the acquisition. As the e-mail states, if violations are detected, advertisers can be given a warning…
— AdsLiaison (@adsliaison) September 23, 2025
Hello Adam, This can be a minor replace to the prevailing coverage round dishonest pricing practices (https://t.co/xiXl3fUOqw) to replicate that it applies to each deceptive pricing earlier than and after the acquisition.
— AdsLiaison (@adsliaison) September 23, 2025
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