HomeSEOGoogle clarifies API key course of for native stock feeds

Google clarifies API key course of for native stock feeds


After months of service provider frustration over securing the required API key for website-reported native stock feeds through Google Tag Supervisor, Google has now confirmed an easy course of:

  • Full setup.
  • Request validation by a kind.
  • As soon as authorized, a Google agent offers the API key.

Why we care. This clarification makes it simpler for retailers to implement native stock feeds, keep compliant with Google’s insurance policies, and convey in-store availability information into their Purchasing presence quicker.

What’s subsequent. With this streamlined course of, retailers can count on smoother onboarding and extra dependable integration of native stock into their campaigns.

First seen. This replace was first noticed by Emmanuel Flossie, founding father of FeedArmy.


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Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra. In 2008, Anu’s profession began with delivering digital advertising campaigns (largely however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments by inspiring management each on company, consumer and advertising tech facet. Outdoors enhancing Search Engine Land article she is the founding father of PPC networking occasion – PPC Reside and host of weekly podcast PPC Reside The Podcast.
She can be a global speaker with a few of the phases she has introduced on being SMX (US, UK, Munich, Berlin), Buddies of Search (Amsterdam, NL), brightonSEO, The Advertising and marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Reside, AdWorld Expertise (Bologna, IT) and extra.

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