Sure, zero-click search site visitors is rising and now accounts for roughly 27.2% of search site visitors within the US, in comparison with 24.4% in March 2024 (in accordance with the State of Search Q1 report 2025).
It’s because customers are discovering their solutions immediately in search outcomes by way of AI Overviews, featured snippets, data panels, and different SERP options.
Zero-click searches happen when customers get their solutions immediately from search engine outcomes pages with out clicking by way of to any web site. This development has grown as engines like google have prioritized consumer expertise by offering fast solutions.
This development presents each challenges and alternatives for entrepreneurs. Whereas it could cut back web site site visitors, showing in AI overviews and different SERP options can enhance model visibility and belief. The hot button is optimizing content material to seize these distinguished search positions.
