Native citations in search engine optimisation are on-line mentions of your small business’s identify, handle, and cellphone quantity (NAP) on third-party web sites and directories.
These mentions assist Google confirm your small business’s legitimacy. In flip, you’re going to get a pleasant enhance to your visibility in native search outcomes and Google’s map pack.
Citations are available in two kinds:
- Structured listings on enterprise directories and profile managers like Google Enterprise Profile, Yelp, and Fb
- Unstructured mentions in weblog posts, information articles, or native sponsorship pages
The important thing to efficient citations is NAP consistency—your small business data should be an identical throughout all platforms. Even with out clickable hyperlinks, constant citations sign to Google that your small business is established and reliable.
Semrush’s Itemizing Administration device makes managing your small business itemizing a lot simpler. You’ll be able to audit your present itemizing in addition to distribute your small business data to 100+ directories.
