Reddit as we speak launched a beta characteristic known as 6-second Engaged Video Views, a brand new optimization aim designed to make video advertisements extra impactful and cost-efficient.
- In contrast to Reddit’s present 2-second view goal, the brand new possibility prioritizes customers who’re prone to watch an advert for a minimum of six seconds or to completion.
- Early testers reported +130% view-through charges, +71% completion charges, and an 83% drop in price per view when paired with auto bidding, based on inner Reddit knowledge.
Why we care. Reddit’s new 6-second Engaged Video Views metric shifts advert spend towards customers who truly watch, not simply scroll previous, reflecting advertiser demand for high quality over amount. Early assessments present increased completion charges and considerably decrease prices per view, serving to manufacturers stretch budgets whereas making certain actual influence.
The main points:
- Advertisers solely pay for engaged views, bettering ROI.
- The aim is obtainable in Reddit Adverts Supervisor beneath Video Views campaigns with automated bidding choices (Lowest Value or Value Cap).
- As soon as chosen, the optimization aim can’t be modified for that marketing campaign.
The large image. With greater than 3,000 movies posted each day and half of Reddit content material consumed in media kind, the platform is leaning into video as a core driver of brand name storytelling and consumer engagement.
What’s subsequent. Advertisers can begin testing the characteristic instantly in beta forward of a wider rollout.
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