The Giffgaff launch comes because the U.Okay. broadband market is experiencing uneven fiber dynamics
In sum – what to know:
Growth into broadband – Greatest often called a mobile-only model, giffgaff has launched its first full-fiber service utilizing Nexfibre’s wholesale XGS-PON community.
U.Okay. market is combined – Fiber protection is rising quickly, however subscriber numbers are stagnating, with internet losses in current quarters.
Giffgaff has launched its first full-fiber broadband service within the U.Okay., delivered over Nexfibre’s wholesale fiber community. The rollout extends giffgaff’s enterprise past its cellular digital community operator (MVNO) roots into fastened broadband.
The service runs on Nexfibre’s all-XGS-PON platform, offering symmetrical speeds and capability for scaling. Nexfibre is a three way partnership between Liberty World, Telefónica and InfraVia Capital Companions, with Virgin Media O2 as its anchor wholesale tenant and community building accomplice.
Rajiv Datta, CEO of Nexfibre, mentioned the community was designed to assist a variety of suppliers and providers. “Our all XGS-PON community supplies symmetrical high-bandwidth connectivity, and likewise affords the agility to assist the member co-created merchandise that differentiate giffgaff within the market,” he mentioned.
Ash Schofield, CEO of giffgaff, mentioned the launch displays the corporate’s effort to deliver the identical strategy it has utilized in cellular to broadband: “a good worth, easy and versatile product.”
The service was developed with greater than 500 trial customers and launches with three rolling month-to-month plans priced from £34, providing speeds between 200 Mbps and 900 Mbps. There are not any setup or set up charges. The packages embody One Contact Swap for simpler transitions and Amazon’s eero expertise for whole-home Wi-Fi, safety, and parental controls.
Earlier pilots befell within the northeast and northwest of England. Installations are carried out by Virgin Media engineers, and the broadband service doesn’t require a bundled telephone line.
The launch comes because the U.Okay. broadband market is experiencing uneven dynamics. Fiber-to-the-premises (FTTP) protection reached 77.8% of U.Okay. premises as of August 2025, in accordance with Level Matter, with Ofcom concentrating on round 96% throughout the subsequent few years. Nevertheless, subscriber progress has slowed, with the market shedding 14,000 prospects within the second quarter of 2025, leaving 28.91 million whole connections.
Nexfibre is amongst a number of various community suppliers, or “altnets,” increasing wholesale full-fiber entry. This strategy permits retail manufacturers corresponding to giffgaff to supply broadband providers with out constructing their very own infrastructure, including to competitors within the UK market.
