Many of the third-party Google Search monitoring instruments are damaged and never monitoring correctly. This appeared to start out when Google turned off the flexibility to indicate 100 search outcomes per web page. So simply bear in mind, when you’re your reporting with these instruments, the information could also be off since round September eleventh or so.
I did observe this in my story on Friday however it is very important observe once more, third celebration monitoring instruments might not be working proper.
That is along with the Search Console knowledge being wonky as effectively.
All whereas, we’re nonetheless having the continued Google August 2025 spam replace. It makes it actually laborious to trace and the replace must be accomplished any time now.
I did put up this yesterday:
Cautious with the Google rank monitoring instruments – looks like many could also be having problem associated to this transformation https://t.co/Rw7baTLeoK
— Barry Schwartz (@rustybrick) September 14, 2025
Ryan thinks that is Google combating again?
The AI instruments scraping Google are going to be the tip of all search engine optimisation rank checkers and SERP scrapers – as they are going so loopy Google has no alternative however to combat again.
— Ryan Jones (@RyanJones) September 14, 2025
Tim from Ahrefs spoke about this device, he wrote: “Do you want key phrase rating knowledge under Top20 As a result of it is seemingly going away…”
Do you want key phrase rating knowledge under Top20?
As a result of it is seemingly going away…
You may’ve heard the information – Google is dropping the “&num=100” parameter, which allowed search engine optimisation rank monitoring instruments to drag the highest 100 search leads to a single web page load.
Ramping up the information pulls… pic.twitter.com/fIfTgGZGXw
— Tim Soulo 🇺🇦 (@timsoulo) September 15, 2025
In any occasion, I did attain out to Google concerning the 100 parameter change and I’m ready to listen to again.
Simply watch out reporting with third celebration instruments till we all know extra. Some device suppliers are saying they’re okay, by the way in which:
Proud to announce that seoClarity customers are unaffected by this transformation https://t.co/AO0jSZyO4F
— Mark Traphagen 🏳️🌈 (they/them) (@marktraphagen) September 15, 2025
Discussion board dialogue at X.
Replace: Accuranker posted a assertion saying “Resulting from latest Google updates, we are going to not observe the High 100 search outcomes. As a substitute, AccuRanker will now observe as much as High 20 outcomes by default.”
Semrush additionally wrote on X, correct high 10 outcomes stay unaffected in Semrush and so they have applied non permanent options to maintain knowledge flowing.
Hey entrepreneurs 👋 You’ll have seen by now, Google quietly eliminated the flexibility to see 100 outcomes per web page, a change shaking up all search engine optimisation rank monitoring instruments.
What this implies for Semrush:
👉 Correct high 10 outcomes stay unaffected in Semrush
👉 We’ve applied non permanent…— Semrush (@semrush) September 15, 2025
Semrush now posted it over right here saying:
- You continue to get one of the best accessible knowledge. Correct High 10 outcomes are unaffected and proceed to be collected recurrently.
- Replace frequency is altering, for now. To stability high quality and effectivity, some rankings will now refresh each 2 days slightly than day by day, in instruments like Place Monitoring.
- Non permanent limitations. In some areas, deeper rating knowledge could look completely different than earlier than as we implement new options.
- Throughout the subsequent week, we’ll share additional updates on longer-term enhancements to proceed delivering essentially the most correct key phrase and competitor knowledge accessible, even with this huge trade shakeup.
